Facebook increases its big-brand ads for holiday shoppers Facebook's ad load -- a measure of the percentage of ads in the average user's news feed -- has doubled from 5% in the third quarter to 10% in Q4, according to Cantor Fitzgerald analyst Youssef Squali. That's not altogether unexpected, given marketers' push to grab a piece of holiday spending, but this year Facebook appears to be prioritizing premium ads from bigger brands, Squali says. All Things D (12/23)  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
 | Will Foursquare find a home at Facebook? Instagram uses Foursquare's location data rather than Facebook's, and that's a vulnerability that Mark Zuckerberg isn't likely to tolerate for long, writes Owen Thomas. If other tech companies -- Apple, say, or Google -- start sniffing around Foursquare, then Facebook might be forced to pay top dollar to buy the location network. That would give Facebook some additional security, along with a valuable array of location and behavioral data that could be baked into many of its other services, Thomas writes. ReadWrite (12/20)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 |  | Free white paper: Retail 2020
This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it. Learn more in this free white paper. |
 | Report: Many home-care brands are lagging in digital efforts Household brands have a long way to go when it comes to digital advertising, according to an L2 report. Analysis of 56 home-care products determined that half of the brands are "challenged" or "feeble" in their marketing through social media, mobile and websites. Tide and Clorox were clear leaders, earning "genius" scores due to their high numbers of social media followers and successful digital campaigns. MediaPost Communications/Online Media Daily (12/20)  | Break Down Barriers and Reduce Cycle Times with DevOps
Learn how companies like Netflix, Amazon, Etsy, Facebook and many more deliver new features faster, sometimes several times per day, while other companies wait months to release software updates. Dismantling the traditional silos between Development and Operations, their teams work together through what is now known as DevOps. Download the free report now. |
 | 5 steps to social selling Social selling allows marketers to have a conversation with potential buyers and to provide useful information to influence decisions, Ran Gishri writes. To add social selling into the mix, marketers must define which networks to reach and listen to the conversations potential customers are having, adding a comment when it best fits, engaging with consistency and providing continued support. "After the sale is when the social selling process can really pay off," Gishri writes. MarketingProfs (12/20)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | All the Armageddon that's fit to print How would the media cover the end of the world? BuzzFeed predicts that The New York Times would run ponderous editorials bemoaning political partisanship; the Guardian would live-blog everything; Fox News would blame the president; and Slate would post contrarian opinion pieces explaining why Armageddon is actually a good thing. BuzzFeed (12/17) |  | [Facebook] seems more amplified with bigger brands and a greater mix of higher-priced click-to-play video ads." -- Youssef Squali, analyst at Cantor Fitzgerald, as quoted by All Things D | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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