5 Publisher Tips to Stuff Your Stocking with New Revenues
Larry Allen | Display Advertising |       |  | It's easy for small to mid-size publishers to get frustrated. We work in an industry that is ever-changing, where talent is elusive and buyers openly admit they'd rather buy from a computer than from a person. In the spirit of the holidays and the coming new year, let's take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate incremental revenues and integrate third-party products that enhance their consumers' online... |
Predictions for 2014: Smartphones, Showrooming, and Micro-location
Elisa Harca | Mobile | |  | I recently had the privilege of taking part in the U.K. Trade and Industry delegation to China, headed by Chancellor of the Exchequer George Osborne. Its mission was to forge business links between the two territories and its success was a clear indication that there’s a bright future for China and the U.K. when it comes to collaboration between businesses across all industries. Of course, technology has played a significant part in opening the doors to closer trade links, erasing... |
Netflix's Binge Viewing Behavior Poses Threat to Marketers
Dave Neal | Media Buying | |  | Netflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly, posing a potential threat to marketers who want to bang more for their buck on ad spend. The online streaming service adds a whole series of content at a time, which makes gorging on the shows easy. This option, which requires a fair amount of free time, adds up to a lot of people watching a lot of content in a relatively short space of time. "Binge watching is... |
Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips
Liva Judic | Display Advertising | |  | The Ad Club of NY recently hosted its sixth annual Out-Of-Home: Now conference, focusing on social, local and mobile (SoLoMo) and looking at leveraging the omni-channel ecosystem to reach and engage audiences on the go. Content Content Content The morning started with a keynote by Matt Ian (you may want to check his Twitter handle, by the way), Executive Creative Director at TBWA\Chiat\Day New York. He shared inspiring examples of engaging campaigns (not necessarily from... |
YouTube Global Ad Revenue to Reach $5.6 Billion for 2013
Liva Judic | Display Advertising | |  | Advertisers globally will have spent a gross $5.60 billion this year on YouTube ads by the end of December, according to eMarketer's latest report. YouTube Ad Revenue Up 65.5 Percent Over 2012 Translated into ad revenues, this comes to $1.96 billion in YouTube's (actually Google's) deep pockets for 2013, a whopping 65.5 percent jump from last year, eMarketer said. The U.S. market accounts for most of the revenues, at $1.08 billion, still translating into a solid 51.7 percent... |
The Role of CRM in Delighting & Surprising Customers
Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful customer experiences.
Ramon Ray | Marketing Automation | Print version 2014: Year of Grand Aligned Convergences
Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts - something we've never seen till now.
Marshall Sponder | Convergence Analytics | Print version Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now
As the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's worth pausing to review the current state of paid search advertising.
Jeremy Hull | Search Marketing | Print version Achieving Right Time, Right Message in Email Marketing and Beyond
Guest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they've made to their own systems in 2013.
Guest | Advanced Email Marketing | Print version How to Create Customer Personas That Make an Impact
Here are just three of the ways you can collect and analyze data from your customers to create personas.
Justin Williams | Advanced Email Marketing | Print version Inside WestJet's Christmas Marketing Miracle
Canadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studio m.
Susan Kuchinskas | Social Media | Print version Marketo Buys Insightera in First Acquisition Since IPO
Marketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in May this year.
Yuyu Chen | Data-Driven Marketing | Print version Google’s Latest Email Marketing Game Changer: Gmail to Auto-Show Images
Gmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! BrightWave's Kirsten Schlau explains.
Guest | Advanced Email Marketing | Print version Major CPG Companies Put More PPC Budget Into Brand Awareness
Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study.
Jessica Lee | Ad Spend | Print version Digital Marketing People on the Move: December 2013
Catch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, Critical Mass and more.
Yuyu Chen | Strategies | Print version |
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