Report: Twitter is planning to allow for tweets to be edited Twitter reportedly is working on a feature that would let users edit tweets after they've been published. The concept being explored would give users a short window in which to correct typos or tweak their phrasing, with only one edit permitted per tweet, according to Matthew Keys, who cites anonymous Twitter employees. Other reports, however, have cast doubt on Twitter's development of an edit option; CNET's Jennifer Van Grove writes that the company is not "actively exploring" the feature. The Desk blog (12/16), GigaOm (12/16), CNET (12/16)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Why Facebook video ads are a big win for TV, film marketers Facebook's new video ad units are set up to reach millions of users, so they could prove to be a popular play among TV brands -- the same marketers who frequently use Twitter's Promoted Trends. "The Twitter Promoted Trend for live events and TV shows is great. But if TV marketers offer exclusive content with upcoming scenes from their show as Facebook auto-play video ads, that will be a nice win for the Hollywood folks," said Iris Worldwide Senior Social Strategist Mary Snauffer. Adweek (12/17), Adweek (12/17)  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
 | Best Buy tests live Google+ ad for holiday shoppers Best Buy on Tuesday hosted a Google+-enabled ad that featured a live Hangout with Carolyn McCarthy accompanied by popular YouTube techies that touted last-minute gift ideas. The Hangout included links to purchase the goodies being discussed on the screen. Fans were directed to the Hangout through enabled banner ads that allow uses to share or interact. Mashable (12/17)  | Have a strong cash flow but weak profits?
The problem could be your approach to cash and cost management. KeyBank's easy-to-understand "Cash and Cost Management Best Practices Guide" will help you build a plan to boost your bottom line. Download the free guide. |
 | Survey: Marketers warm to "social sponsorship" deals More than 6 in 10 marketers use "social sponsorship" strategies to win endorsements from key influencers, according to an Izea survey. Most sponsored mentions occur through Twitter or on private blogs, with more than 9 out of 10 influencers saying they're potentially open to sponsorship deals. Adweek (12/18)  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 | Is your content answering the right questions? If you want your content to rank well on Google, it's essential to get inside your customers' heads and to start trying to understand the questions they might be asking that your brand can help answer, writes Michael Lieberman. "The faster you get your marketing team to start creating content with these questions in mind, the faster you are going to rank on Google, get found by people looking for you and get leads for your business," Lieberman writes. SmartBrief/SmartBlog on Social Media (12/18)  | The 4 Fundamentals of Financial Reporting for Equity Compensation
Equity compensation is an essential tool for attracting and retaining top talent, managing working capital, and motivating employees to think like shareholders. Unfortunately, the accounting and reporting requirements of these programs can be a burden. Learn the processes and practices you need to minimize the headaches of share-based compensation while preserving its advantages. Download the free white paper now. |
 | Can a single picture capture everything that happened this year? Artist Mario Zucca has attempted to condense all the key cultural and political happenings of 2013 into a single cartoon. The result is a chaotic, crowded scene that includes a twerking Miley Cyrus, the cast of "Game of Thrones" shopping for bridal wear, and President Barack Obama wrestling with a glitchy computer. Wired.com (12/17)  | Be productive anytime, anywhere, with multiple devices
With Office 365, your license goes with you so you can access Office apps on a PC, laptop, tablet, and phone. Work on your Word files, Excel spreadsheets, and PowerPoint presentations in the office or on the go. As you transition between devices and locations, your software settings and file formats stay the same. This overview details more time-saving features in Office 365. |
 |  | [E]ven though Twitter is a news platform, it is messy and often incorrect and imperfect, just like its users." -- Mathew Ingram, writing at GigaOm | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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