Tracking Dark Social Media: A Light at the End of the Tunnel
Angie Pascale | Social Media Smarts |       |  | If yours is like most brands, you are neglecting nearly three quarters of your social media impact. No, it's not because your brand isn't sending photos on Snapchat or that you haven't exchanged gifts on Impossible. It's because you aren't considering "dark social media" channels -- email, instant messenger, text message and other sources that cannot be tracked through analytics. Most people do not want to share everything over Facebook or Twitter, lest their bosses or family see.... |
Top Trending Videos and Ads on YouTube in 2013
Greg Jarboe | Video | |  | In the not too distant future, social historians and cultural anthropologists will look back at the top trending videos and ads on YouTube for 2013 and wonder, "What were they thinking?" "Prankvertising" This year, some of YouTube’s most watched content – from Carrie’s Telekinetic Coffee Shop Surprise to Pepsi’s Test Drive, which scared the life out of a car salesman – came courtesy of brands. And, if you add a couple of other social video campaigns – including LG’s... |
Nissan Asks New Yorkers to Say #HailYes to New Taxis
Susan Kuchinskas | Social Media | |  | The Nissan-made Taxis for Tomorrow commissioned by New York City mayor Michael Bloomberg are on the streets of New York and in dealer showrooms. Now, a campaign by TBWA New York asks locals to give a #HailYes to the shiny new rides. In 2011, Nissan won a competition to become the sole provider of taxis for New York City fleets, a commission estimated to be worth around $1 billion. But the proposal to standardize on a Nissan purpose-designed model was stalled by political and legal... |
5 Reasons to Capture Emails in Social
Marko Muellner | Community Management | |  | Regardless of whether we're posting to fans and followers or advertising to key target audiences, moving social mobile consumers from their news feed directly on to the path to purchase has proven difficult. Luckily, as marketers, we have many other proven tools to help us move key consumers down the path to purchase. It turns out that social is a great top-of-the-funnel channel, but unless we can connect it to middle-funnel tactics, we'll never get high-value consumers through to... |
TNT's MobCity "Adaptweetion" Further Blurs TV & Social
Mary Lisbeth D'Amico | Social Media | |  | HECKY: Just gimme a sec. I need a second, okay? I just have to take this in. -- END OF SCENE -- #MobScript TNT's noirish new gangster show MobCity is peopled with cops and mobsters blurring the lines between good and bad in 1940's Los Angeles. But it also significantly blurred the lines between TV and social at this week's premier, with what is being touted as the world's first "Adaptweetion"-the first screenplay to be released over Twitter in its entirety. After building... |
Google PageRank Fading Away, But the Sky Isn't Falling
PageRank is only one of the ranking factors Google uses. Now that it's updated only infrequently, where should webmasters focus to improve a site and URL's perceived authority?
Crispin Sheridan | SEO | Print version Use Email to Amplify Content, Search & Social
Email marketing must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off-site content, email, social media and search campaigns.
Guest | Advanced Email Marketing | Print version Creating Powerful Web Analytics Dashboards with Leftronic and Google Analytics
For Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily connecting with one or more Google Analytics accounts and presenting meaningful, actionable GA data,
Mark Ryan | Analyzing Customer Data | Print version The Idea of Brand Conquesting Becomes Real in the Mobile Era
Today, mobile technology systems and insights allow for more exact and smarter conquesting tactics. Marketers can now physically breach their competitor's territory and take over the attention of their consumers.
Shannon E. Denison | Mobile | Print version Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG
A roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets.
Adaline Lau | Strategies | Print version An Online Marketing Checklist for China
Consider these 8 factors to develop successful digital marketing in China.
Gordon Choi | Media Planning | Print version Louis Vuitton Highlights Holiday Collection in Goose Game
Louis Vuitton is using Aesop’s legendary golden goose to demo its 2013 holiday offerings in an interactive game.
Lisa Lacy | Strategies | Print version Will Content Marketing's Future Look More Like LinkedIn Pulse?
Purposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a steady stream of useful content, you achieve the goal of all marketing automation plans.
Matthew Kumin | Publishing | Print version 4 Game-Changing Digital Marketing Predictions for 2014
Predictions for the coming year are always fun to come up with, and even if we don't get the timing exactly right, they certainly represent the larger directional shifts taking place in the industry.
Margaret Farmakis | Email Marketing Optimization | Print version Connection and Conversion: Getting More Out of Paid Search with Rich Content
Paid search is still a numbers game, but the people elevating the game are making a more relevant connection upfront and converting customers with high-quality content after the click.
Andrew Beckman | Search Marketing | Print version |
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