SNOW Magazine: Digital Publishing Done Right
Jeanniey Mullen | Publishing |       |  | If you have a digital version of your magazines, chances are you've had to make some critical decisions about your strategy, like: Will you include interactivity? Will you charge for it? Charge only if it is digital only, or charge for any access to it altogether? To which platforms will you publish? Will you have a native app for it? Does the digital version add value to your digital advertising and web traffic, or is it meant to supplement the website traffic and onine advertising... |
Foursquare Raises $35 Mln Round to Boost Real-Time Ad Network
Liva Judic | Display Advertising | |  | The article was updated to add Foursquare's comments and CPA figures in the last 3 paragraphs. Foursquare, the mobile location-based social network, has just completed a $35 million financing round, co-founder and CEO Dennis Crowley wrote on the company's blog. In a very low-key, pre-holiday post, Crowley announced the capital increase via investments from DFJ Growth and Capital Group. As part of the deal, Foursquare also gets a new board member: the former CEO of AOL turned... |
U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago
Greg Jarboe | Video | |  | According to data released by comScore Video Metrix, 189.2 million Americans watched 47.1 billion online content videos in November 2013, while the number of video ad views totaled 26.8 billion. By comparison, 182 million U.S. Internet users watched nearly 40 billion online content videos in November 2012, while video ad views reached 10.5 billion. Top Video Content Properties by Unique Viewers In November 2013, Google sites, driven primarily by video viewing at YouTube, ranked... |
Vanity URLs Coming to Twitter's Vine Users December 20
Lee Bell | Social Media | |  | Microblogging site Twitter will soon allow users of its six-second video-sharing app Vine to create their own vanity URLs for their profiles, starting December 20, 2013. Owners of verified Twitter accounts will be the first to take advantage of the new feature, starting at 9am PST or 5PM GMT on Friday. However, "normal" users will be able to do so three days later on 23 December. Akin to past efforts by other popular social media sites such as Facebook and Google+, the Vine vanity... |
Online Video Ad Trends 2014: Shake-Up in Programmatic Trading
Guest | Display Advertising | |  | It’s been an explosive year of growth for the online video ad market with more than 42 million people across South East Asia now watching videos online according to ComScore. As 2013 comes to an end, it’s time for advertisers and publishers to turn their attention on some of the trends and issues that will impact the online video market in the next 12 months. A shake-up of the programmatic trading industry There’s no doubt that advertisers and publishers are reaping the benefits... |
Jerry Seinfeld Spoofs Old School Advertising in Acura 'Comedians in Cars Getting Coffee' Web Series
The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series.
Lisa Lacy | Strategies | Print version Finding Success by Identifying Personal Bias in Business
The reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface.
Chris Copeland | Strategies | Print version Back to Basics: Email Marketing Metrics
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
Tia Matsumoto | B2C Email Marketing | Print version Five Advanced Geo-Advertising Tips for Paid Search Marketers
Take a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns.
Kevin Lee | Paid Search | Print version 100 Years of Email Marketing Success with These 2 Timeless Tips
Enjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your customers are influenced most.
Justin Williams | Advanced Email Marketing | Print version Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems
There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in 2014.
Ben Plomion | Marketing Automation | Print version 2014 Trends: Multiscreen Attribution, Hummingbird, and Mobile [Video]
Josh Bledsoe shares search marketing trends to watch out for in 2014 in this video.
Josh Bledsoe | Paid Search | Print version Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake
Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s.
Jessica Lee | Search Marketing | Print version Facebook and YouTube Lead Mobile Online Activity [Study]
As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013.
Yuyu Chen | Audience/Traffic | Print version Gmail's Quality Paradigm: Email Opens Down, Conversions Up
Gmail's tabs have changed the game for marketers who see higher conversions and purchase values while experiencing lower open rates. Changes are forcing marketers to rethink their KPIs.
Liva Judic | B2C Email Marketing | Print version |
0 comments:
Post a Comment