Email Performance Testing: Look at the Trees – and the Forest
Jeanne Jennings | Email Marketing Best Practices |       |  | Testing is great. I love testing; one of the reasons I love e-mail is all the data you get. There's so much information on how readers are interacting with your message, much more than you get from postal direct mail. When you're doing e-mail testing, many people (myself included) tend to focus on the trees, not the forest. It's about the results of that specific send or, in the case of triggered messages, the days or weeks it takes to get statistically significant results. But a... |
Coding Email Templates for Responsive Design: Part 1
Dave Hendricks | Advanced Email Marketing | |  | This column was co-authored by Graham Gnall of Live Intent. In an increasingly mobile world, populated by email users who routinely swap between devices as often as they blink, adapting your email code to be responsive and render beautifully on any client or device may no longer be a matter of preference, but rather of survival. I've eschewed opinions in favor of high-level, practical how-to facts for today's article: How to code your email templates for responsive design. Pre-Design... |
Digital Outlook 2014 – The Year of Marketing Technologies
Ohad Hecht | Email Marketing | |  | It’s that time of the year where we summarize the past 12 months and try to forecast the main trends for 2014. So here are my predictions: Existing channels vs. emerging channels Viva la email: customers still love email and marketers will yield strong conversions with the channel. SEO (search engine optimization) still remains strong with the website being the main hub of the digital strategy. Google rules. Mobile explosion with more HTML5 mobile sites vs. Apps. Video... |
Back to Basics: Email Marketing Metrics
Tia Matsumoto | B2C Email Marketing | |  | One of the most appealing aspects of email marketing is the ability to measure its success. As the mid-year approaches, let's get back to basics and review some campaign metrics and their usefulness in measuring email marketing success. This is particularly important before attempting to integrate with other digital channels and trying to quantify the relative impact of email as a business driver. Analyzing performance metrics can be a bit more challenging than it may initially seem.... |
100 Years of Email Marketing Success with These 2 Timeless Tips
Justin Williams | Advanced Email Marketing | |  | ‘Tis the season of marketing predictions. Now that 2013 is over, what will 2014 bring? Next year, once 2014 has passed, the question will become: what will 2015 bring? While I respect the importance of looking ahead and thinking about what's next - and the natural tendency to do so around January 1st every year - too many marketers are still missing the strategies that are core to effective campaigns. These strategies will make marketing effective not just in 2014, but for the... |
Digital Marketing People on the Move: Holidays Edition
As 2013 comes to a close, there are more new hires and promotions in the digital marketing industry.
Yuyu Chen | Strategies | Print version 3 Questions to Ask Your New Digital Analytics Team Member
Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization.
Adam Singer | Actionable Analysis | Print version PPC Goes to Cleveland
PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes to Cleveland.
Andrew Goodman | Paid Search | Print version Build an Audience by Creating Content, Not Crap
How do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content?
Jon Miller | Marketing Automation | Print version Social PPC in 2014: What Will the Future Bring?
Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014!
Elizabeth Marsten | Social Media Smarts | Print version Pinterest’s Top Pins of 2013: Taco Cupcakes, The Real Django & More
What were the most popular topics among users of social imagery site Pinterest in all of 2013? From history to pop culture to taco cupcakes, Pinterest's users delight in the strange and delicious.
Jessica Lee | Social Media | Print version Unilever: Mobile is Key to Reaching the "Unreachables" [Video]
Rudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty in the region.
Adaline Lau | Mobile | Print version Facebook Will Add Instant-Play Video Ads to Newsfeed
Facebook plans to add instant-play video advertisements to user newsfeeds, though they say users won't hear sound unless they choose to.
Dan Worth | Social Media | Print version Land O’Lakes Website Shows a Year on Family Farms
Butter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the family farms in its cooperative.
Lisa Lacy | Strategies | Print version Jerry Seinfeld Spoofs Old School Advertising in Acura 'Comedians in Cars Getting Coffee' Web Series
The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series.
Lisa Lacy | Strategies | Print version |
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