Apple's Software & Services Set to Improve with Topsy Acquisition
Himanshu Sareen | Social Commerce |       |  | Apple acquires a great deal of companies. In 2013 alone, the company acquired 10 startups with expertise in everything from mapping technology to HTML5 web app development and audio. Yet the recent $200 million acquisition of social media analytics firm Topsy has analysts scratching their heads. Topsy is a company that has direct access to Twitter's entire catalogue of tweets since 2006. With such pervasive access, Topsy is able to conduct in-depth sentiment analysis regarding almost... |
Inside WestJet's Christmas Marketing Miracle
Susan Kuchinskas | Social Media | |  | Creative agency, Studio M, gave WestJet the gift of a viral video that keeps on giving. Its five-minute Christmas Miracle video has garnered more than 19 million views on YouTube, as well as being picked up by news organizations and blogs all over. WestJet travelers at three airports could swipe their boarding passes at a digital kiosk at the gate and then speak to a live actor dressed as Santa Claus, only in WestJet's signature blue. Then, 175 WestJet volunteers scrambled to buy... |
Twitter Flips Switch Back on Block Functionality - Turns on Broad Match Targeting
Liva Judic | Search | |  | Twitter has been busy this holiday season launching broad match for keyword targeting, as well as reversing a controversial change to its block function. Just yesterday, the social network made a change to its block functionality, only to revert it back less than a day later, as users protested the move. Pretend it Doesn't Exist The change yesterday enabled users to block other users without the latter knowing it. Meaning, that the blocked account would still be sending messages... |
Drive Company Page Engagement with Best in Class Brand Examples & Tips from LinkedIn
Jasmine Sandler | Social Media | |  | Earlier this week, LinkedIn announced the official winners of the best of LinkedIn Company Pages for 2013 (see winners below). The winners are certainly all big brand names you have heard of - you may have used their products or services and perhaps a few of you are even employed with these social standouts. It begs the question, though: how can you, as a marketer or owner of perhaps a small or mid-sized company, gain the hundreds of thousands of followers that the big boys of LinkedIn... |
Instagram Direct Enables Private Messaging - Gap First to Launch Campaign Using New Capability
Liva Judic | Social Media | |  | Instagram chief executive Kevin Systrom revealed the launch of the new private and direct messaging system, Instagram Direct, in a press conference held in New York City this morning. Instagram Direct allows targeted picture sharing to a select person or group of people, and the exchange of messages with them. This new product is a challenge to Twitter's direct messages (DMs) and Snapchat. "Instagram Direct is a simple way to send photos and videos to your friends. We wanted to... |
Media Sales & Buying Relationship Building: Common Sales Faux Pas
Last month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sales side.
Anna Papadopoulos | Strategies | Print version To Prove Its Value, Put Big Data to Work Across the Business
At the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype and not enough value for marketers.
Stephanie Miller | Marketing Automation | Print version Cart Abandonment Email Insights from Cyber Monday
On Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser after each shopping session. Just 1/5 of retailers sent triggered cart abandonment emails within 3 days.
Guest | Advanced Email Marketing | Print version 5 Ways “The Internet of Things” Will Disrupt Business in 2014
With the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why.
Patti Hunt | Strategies | Print version VIDEO: What Should Digital Marketers be Focused on in 2014?
Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from our industry experts on key focal points for 2014.
Melanie White | Strategies | Print version The Role of CRM in Delighting & Surprising Customers
Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful customer experiences.
Ramon Ray | Marketing Automation | Print version 2014: Year of Grand Aligned Convergences
Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts - something we've never seen till now.
Marshall Sponder | Convergence Analytics | Print version 5 Publisher Tips to Stuff Your Stocking with New Revenues
In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate incremental revenues.
Larry Allen | Display Advertising | Print version Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now
As the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's worth pausing to review the current state of paid search advertising.
Jeremy Hull | Search Marketing | Print version Achieving Right Time, Right Message in Email Marketing and Beyond
Guest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they've made to their own systems in 2013.
Guest | Advanced Email Marketing | Print version |
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