Social PPC in 2014: What Will the Future Bring?
Elizabeth Marsten | Social Media Smarts |       |  | Silly, if I knew that, I'd be in a mansion a la Biff from Back to the Future, with the Sports Almanac. Bad sequels aside, social media is one of those industries where you are literally taking a deep breath and a new something or other launches. Before you know it, you're hearing about it from the twelve-year old neighbor. From a social PPC perspective, how do you keep up with an industry that -- each time you blink -- is different? Well for one thing, chill out. Most social... |
Pinterest’s Top Pins of 2013: Taco Cupcakes, The Real Django & More
Jessica Lee | Social Media | |  | Pinterest users are a creative lot. Forget top searches like Nelson Mandela and the iPhone 5s we saw in Google's Zeitgeist this year. At Pinterest, the top 2013 pins were comprised of taco cupcakes, the real Django and 3D printers. Curious what those and other top pins look like? Let's have a look. Taco Cupcakes No, taco cupcakes aren't cupcakes shaped like tacos, silly. They're tacos in the shape of cupcakes! Made with wonton wrappers and filled with whatever kind of taco goodness... |
Facebook Will Add Instant-Play Video Ads to Newsfeed
Dan Worth | Social Media | |  | Facebook has announced that advertisers will soon be able to start hosting instant-play advertising videos in users’ feeds, as it looks to boost its income streams. Facebook said videos will instantly play as users scroll past them in their feeds, but no sound will be made unless a user chooses to hear it by pressing the sound icon on the video, or touching the video if viewing on a phone or tablet. Users can also simply choose to scroll past the video and ignore it. Videos... |
Vanity URLs Coming to Twitter's Vine Users December 20
Lee Bell | Social Media | |  | Microblogging site Twitter will soon allow users of its six-second video-sharing app Vine to create their own vanity URLs for their profiles, starting December 20, 2013. Owners of verified Twitter accounts will be the first to take advantage of the new feature, starting at 9am PST or 5PM GMT on Friday. However, "normal" users will be able to do so three days later on 23 December. Akin to past efforts by other popular social media sites such as Facebook and Google+, the Vine vanity... |
In Social Media, Everyone Has 'The Right' To Be Offended
Liana Evans | Community Management | |  | Imagine this: you're out for a night of fun with your friends and you decide to send out pictures to all your friends on Twitter about the fun you all are having... but guess what, it's your work account you tweeted from. Or how about this, your social media team has planned out several messages timed for certain holidays, weekends or to coincide with special events. Unfortunately, one of your tweets coincides with a national tragedy. Perhaps you've also been in a situation where... |
Digital Marketing People on the Move: Holidays Edition
As 2013 comes to a close, there are more new hires and promotions in the digital marketing industry.
Yuyu Chen | Strategies | Print version 3 Questions to Ask Your New Digital Analytics Team Member
Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization.
Adam Singer | Actionable Analysis | Print version Coding Email Templates for Responsive Design: Part 1
Columnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of this series.
Dave Hendricks | Advanced Email Marketing | Print version PPC Goes to Cleveland
PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes to Cleveland.
Andrew Goodman | Paid Search | Print version Email Performance Testing: Look at the Trees – and the Forest
In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study.
Jeanne Jennings | Email Marketing Best Practices | Print version Build an Audience by Creating Content, Not Crap
How do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content?
Jon Miller | Marketing Automation | Print version Digital Outlook 2014 – The Year of Marketing Technologies
Existing channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engagements.
Ohad Hecht | Email Marketing | Print version Unilever: Mobile is Key to Reaching the "Unreachables" [Video]
Rudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty in the region.
Adaline Lau | Mobile | Print version Land O’Lakes Website Shows a Year on Family Farms
Butter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the family farms in its cooperative.
Lisa Lacy | Strategies | Print version Jerry Seinfeld Spoofs Old School Advertising in Acura 'Comedians in Cars Getting Coffee' Web Series
The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series.
Lisa Lacy | Strategies | Print version |
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