In Social Media, Everyone Has “The Right” To Be Offended
Liana Evans | Community Management |       |  | Imagine this: you're out for a night of fun with your friends and you decide to send out pictures to all your friends on Twitter about the fun you all are having... but guess what, it's your work account you tweeted from. Or how about this, your social media team has planned out several messages timed for certain holidays, weekends or to coincide with special events. Unfortunately, one of your tweets coincides with a national tragedy. Perhaps you've also been in a situation where... |
Does Beyonce's Surprise Visual Album Success Mean Social Marketing is the Way Forward?
Matt Kapko | Social Media Smarts | |  | It is almost unimaginable that an artist like Beyonce, with more than two decades in the spotlight, would release a new album online with absolutely no warning. That is, until last Friday. The superstar’s self-titled video and song collection dropped like no album had before, dominating social chatter and iTunes sales over the weekend, combining for a major hit before the weekend was over. By Monday, some of the marketing industry’s biggest names were calling it the end of... |
Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand Visibility
Mary Lisbeth D'Amico | Social Media | |  | Recently, Dunkin' Donuts and Toyota have each found clever uses for Google Hangouts, an increasingly popular marketing tool among brands. Dunkin' Donuts hosted its first live Google+ Hangout last week to choose a winner for a fan recipe contest inspired by Bravo's Top Chef, for whom it is a sponsor. The brand asked fans to submit recipes containing at least one Dunkin' Donuts ingredient in them and then narrowed that down to six finalists. Users were then invited to log in to a... |
When Customers Understand Your Business, You Win
Dave Evans | Social Media | |  | Last week, I had a behind-the-scenes tour of United's Network Operation Center in Chicago. If you're even remotely interested in how a global airline operates, or if you've ever wondered what's really going on when the pilot says, "We're just waiting on paperwork... another minute and we'll be pushing back for an on-time departure," then a tour like this is for you. In the past three years, I've had many behind-the-scenes experiences, including a visit to a high-tech cotton gin in... |
Twitter Pushes Promoted Account Ads Into Timelines, Rolls Out Conversion Tracking Tool
Matt Kapko | Social Media | |  | Updated with roll out of conversion tracking tool. As Twitter closes its most important year to date, the company is rapidly adding features in a concerted effort to boost revenues and compete for advertising dollars among the likes of Facebook and Google. Promoted accounts, one of Twitter’s few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps. First launched in 2010, promoted accounts were exclusively relegated to the “who... |
PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Season
The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in driving revenues and paid search metrics during the holiday season.
Yuyu Chen | Stats | Print version How Visual Systems Can Improve Wearable Notifications
Wearable technologies like Google Glass and smartwatches such as the Samsung Galaxy Gear give brands new form factors to deliver experiences.
McNeal Maddox | Strategies | Print version Email Targeting Tips for Retailers to Break Through Inbox Clutter and Connect
XL Marketing CEO David A. Steinberg answers: how does my brand break through and connect with the right segment of email users to drive the desired action?
Guest | Advanced Email Marketing | Print version Custom Search Engines Alive & Well, But the Approach is Failing Marketers
Automation can enable retailers to deliver a new catalog of listings, representing every product that will work on each CSE, in as real-time as the CSEs will allow.
Andre Golsorkhi | Marketing Automation | Print version Conversion Optimization Prioritization
There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with.
Jim Sterne | Verifying Business Value | Print version The Year in New Ad Units Reviewed
Publishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year.
Tessa Wegert | Strategies | Print version 5 Things That Will Change Retargeting in 2014
Remarketing predictions to watch out for in the new year.
Parth Mukherjee | Display Advertising | Print version Great Ritz Holiday Parade Brings Shopping Deals for Christmas
Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like components.
Lisa Lacy | CPG | Print version 5 Ways to Prep Your PPC Advertising for 2014
Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year.
Lisa Raehsler | Paid Search | Print version IAB Aims to Set Industry Standards for Content Marketing
The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing.
Liva Judic | Politics & Advocacy | Print version |
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