4 Game-Changing Digital Marketing Predictions for 2014
Margaret Farmakis | Email Marketing Optimization |       |  | As each year draws to a close, we have an unofficial tradition at Return Path of forecasting the next big trends in the email and digital space in the coming year. You can check out our predictions (and some cases "unpredictions") on our blog. These lists are always fun to come up with, and even if we don't get the timing exactly right (we always err on the side of being aspirational) they certainly represent the larger directional shifts taking place in the industry. I'm getting... |
5 Tips for Online Surveys that Build Relationships and Drive Sales
Jeanne Jennings | Email Marketing | |  | Online surveys are a great way to learn about your e-mail subscribers. You can do surveys to get a read on just about anything, from customer satisfaction after a purchase to how readers feel about your free e-mail newsletter. But here's the thing to keep in mind: no matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Do it well and you'll not only get the answers to your survey questions,... |
The First Mobile Holiday Season Gives Marketers New Audience Segments
Guest | Advanced Email Marketing | |  | Guest column by Tom Sather, Sr. Just as we all predicted, the first-ever mobile email holiday season is finally here. Thanksgiving weekend and the unofficial holiday shopping kickoff saw nearly 60 percent of marketing messages opened on mobile devices. This is great news for email marketers whose campaigns are poised to become even more effective, but it introduces a new complexity: Mobile devices aren't just different screens to design for - they're the equivalent of distinct audience... |
Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers
Derek Harding | Advanced Email Marketing | |  | The dust has barely settled from the furor around Gmail's tabbed inbox when another change comes down the pike. I noticed late last week that Gmail has started caching images, though there hadn't been an announcement from Google. I wasn't the only one who noticed, either. There is no doubt there will be cries that Google has, once again, killed email marketing. But to understand what impact this may have requires that we start by understanding what has changed. Email messages are,... |
2013 Year in Review: Email Marketing Winners & Losers
Dave Hendricks | Email Marketing Optimization | |  | Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Was 2013 The Year of Email? What happened in 2013 that kept email as undisputed killer app of the internet? These are the events that stood out for me. Add yours in the comment section. 2013 Innovation Winner: Google's Tabbed Inbox Inbox innovation was a really big deal in 2013. Google's new tabbed user experience really got the market excited, and in some cases agitated. ... |
Nissan Asks New Yorkers to Say #HailYes to New Taxis
A campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow.
Susan Kuchinskas | Social Media | Print version Will Content Marketing's Future Look More Like LinkedIn Pulse?
Purposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a steady stream of useful content, you achieve the goal of all marketing automation plans.
Matthew Kumin | Publishing | Print version 5 Reasons to Capture Emails in Social
Focusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purchase mode. Here are 5 reasons why.
Marko Muellner | Community Management | Print version Connection and Conversion: Getting More Out of Paid Search with Rich Content
Paid search is still a numbers game, but the people elevating the game are making a more relevant connection upfront and converting customers with high-quality content after the click.
Andrew Beckman | Search Marketing | Print version 2 Steps to Building Trust with Your Homepage
Very few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trust you. How do you make the best possible first impression?
Tim Ash | Conversion & ROI | Print version Content-Driven SEO Will Become Standard Practice in 2014
I'm optimistic that in 2014, marketers will leave the hype and put the theories into action.
Eddie Choi | SEO | Print version Mobile Cements Status as Primary Shopping Channel
Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year.
Yuyu Chen | Retail | Print version SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level
Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's innovative take on mainstream media for women.
Tim Nichols | Analyzing Customer Data | Print version Welch’s Asks Consumers to Pass a Glass
Welch's Pass the Glass effort seeks to amass as many Vine videos as possible, which it is joining together on PasstheGlass.Welchs.com.
Lisa Lacy | Strategies | Print version 3 Google Universal Analytics Upgrade FAQs
To help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analytics upgrade process.
Robert Miller | Actionable Analysis | Print version |
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