How Facebook thrived in 2013 with a sturdier approach Facebook in 2013 continued to move fast while breaking fewer things -- a twist on its motto -- with the company bagging important wins without suffering many major losses, writes Kurt Wagner. Wagner cites Facebook's launch of Graph Search and its post-IPO redemption with investors as reasons to feel good about this year and the year ahead. Mashable (12/25)  | An Invitation for SmartBrief Readers
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 | Why Google+ is still at the center of Google's strategy Google is betting heavily on Google+, and making it harder to get full mileage out of its core Web services without being tied in to its social network. That's only going to increase as the search giant focuses on a new generation of emerging-market Web users, writes Leo Mirani. "Roping those new users into Google+ from the get-go is the company's best chance for coming from behind and defeating Facebook's dominance in social media," Mirani writes. Quartz (12/26) How Twitter plans to grow as a public company Twitter had a big year in 2013 as the social network went public, but that likely means some significant changes are ahead in 2014, Seth Fiegerman writes. Expect to see changes to the profile page and messaging features to highlight visuals and draw in new users. On the ad side, Twitter will be focused on international revenue and its offerings outside the Twitter network, buoyed by its purchase of mobile ad exchange MoPub, experts predict. Mashable (12/25)  | Download: The Display Advertising Playbook
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 | The problem behind Facebook's studies of its own data Facebook's colossal data trove allows its analysts to pull together interesting and potentially important studies -- including, most recently, a study of global migration patterns. Still, researchers say that Facebook's failure to release raw data for peer review undermines the significance of its findings. "It's not so much that I think the studies are questionable, more that they only give us a narrow view," says analyst Pete Warden. Wired.com (12/26)  | Could Your POS Generate More ROI?
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 | It's time for marketers to get "mocal" Marketers should embrace "mocal," and find ways to fuse mobile, social and local marketing, says AOL's David Shing. The trend is still in its early stages, he says, but will become an increasingly significant part of brands' digital outreach in coming years. iMedia Connection (12/23)  | Forrester Report: CMOs Must Experience Social Networking To Lead The Brand Experience
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