What To Do with Long-Term Inactive Email Subscribers?
Derek Harding | Email Marketing Optimization |       |  | Right this minute, I'm sitting in Salt Lake City airport thinking about the excellent conversation we had around long-term inactives at Email Insider Summit. This is such a deep and broad topic that in some areas, we really only scratched the surface. Some truths really came through that I think warrant reiteration. 1. What Constitutes an Inactive Varies Enormously This may seem obvious, yet all too often, marketers are given simple one size fits all recommendations about inactives,... |
Maximize Holiday Momentum with Your Email Marketing Program in the New Year
Guest | Advanced Email Marketing | |  | By guest columnist Scott Cohen, Inbox Group The holiday season is almost over. That's right, I said it. You're no doubt burning the midnight oil, deciding what final discounts and incentives you can offer, poring over A/B subject line tests, and watching feverishly as your opens and clicks add up to conversions. It's the crazy season, after all. Yet, inevitably, the season will end and the calendar will flip over to January. Because you've been so successful with your holiday... |
Cart Abandonment Email Insights from Cyber Monday
Guest | Advanced Email Marketing | |  | By guest columnist Chad White, ExactTarget A good store associate would never let a shopper walk away from a shopping cart full of merchandise and leave the store without asking if they could help. Yet in the world of ecommerce, this happens all the time - even on the busiest online shopping day of the year, Cyber Monday. On Dec. 2, ExactTarget clicked through the promotional emails sent that day by more than 90 major online retailers and filled our shopping carts with more than... |
Achieving Right Time, Right Message in Email Marketing and Beyond
Guest | Advanced Email Marketing | |  | By guest columnist Ida Barrie Right time, right message. We all agree it's the best way to resonate with our potential customers, but that doesn't mean it's easy to accomplish. This year at document software company Nitro, we've made a concerted effort to look at our marketing program in order to evaluate how we can continue to shift away from the old school "batch and blast" method and move toward the "right time, right message" method we know drives sales. As I reflect on... |
How to Create Customer Personas That Make an Impact
Justin Williams | Advanced Email Marketing | |  | Email marketers are starting to master timely messaging. However, this is as far as many brands go down the path of relevancy. Once the purchase confirmation, abandoned cart, or welcome program ends, subscribers receive the same treatment, as if they were all the same. But we know better. We can expand into even more relevant messaging by creating and using customer personas in our campaigns. Persona creation can be difficult to accomplish and difficult to actually derive benefit... |
Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand Visibility
Dunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices.
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Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year.
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Liva Judic | Politics & Advocacy | Print version Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies
Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend.
Tim Nichols | Analyzing Customer Data | Print version When Customers Understand Your Business, You Win
Ultimately, building advocates is in your business interest. Transparency -- not only in conduct, but also in the processes that create customer experiences -- is a great way to build those advocates.
Dave Evans | Social Media | Print version IAB Mobile Center's Multi-Screen Manifesto for 2014
Some basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Center will be focusing their efforts in 2014.
Anna Bager | Mobile | Print version The Top 10 Digital Campaigns of 2013
My colleague Andrew Yeoh and I have put together a list of our favorite digital campaigns for the year with bonus insights on how to create award-winning work.
Erik Hallander | Strategies | Print version Twitter Pushes Promoted Account Ads Into Timelines
Promoted accounts, one of Twitter’s few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps.
Matt Kapko | Social Media | Print version Explore Twitter's Year in Review on Interactive Microsite
What do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending tweets.
Jessica Lee | Social Media | Print version Facebook Lures Advertisers With Promoted Videos
Facebook launches a test run for video ads on its news feed.
Liva Judic | Display Advertising | Print version |
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