 | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | What Twitter is doing to spark conversation Twitter is running a series of low-key experiments in a bid to get users to actively tweet and send messages rather than just reading messages sent by others. Some users have reported seeing tweaks to Twitter's mobile application, to the way the service displays connected messages and to the way unread messages are highlighted. "Twitter is clearly trying to get people to talk to each other and interact more; to converse rather than broadcast," Mat Honan writes. Wired.com (12/4)  | Canon imageFORMULA DR-C125 Document Scanner
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 | Why Sprint released its new ad to a single Twitter fan Leo Burnett in Chicago has created another ad for its Sprint campaign in which James Earl Jones and Malcolm McDowell read mundane phone and text exchanges. The ad didn't debut on television, however -- it was first released via the Twitter timeline of a fan, Danielle Gray, who had previously tweeted how she liked the commercials. "We wanted to do something around what really matters to people and celebrate everything they do," said Mark Skroch of DigitasLBi, which is handling social media for the campaign. Advertising Age (free access for SmartBrief readers) (12/4)  | See why Gartner rated IBM Endpoint Manager a "Leader" in Client Management Tools 2 years running
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| Study: Engagement tactics thrive on social media Social media interactions that require brands to engage with customers are the most effective tools for building brand awareness and retaining customers, according to a recent survey of marketers by ExactTarget. While only 34% of Facebook marketers said they answer customer service questions on public pages, 69% reported this as an effective marketing tool. Seventy percent said prize giveaways requiring users to click a "like" button were effective, while 42% said the same of promotions that give users discounts or rewards in return for sharing with their networks. eMarketer (12/2)  | Download: The Display Advertising Playbook
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 | Twitter is winning the social media rap battle Twitter is the most-rapped-about social network, according to a RapStats analysis of hip-hop lyrics. Twitter overtook Myspace a few years ago, and now stands head-and-shoulders above its rivals. Instagram and Facebook round out the top three. All Things D (12/3) | "Fingerbreaking" takes YouTube by storm Break-dancers are taking their art to a new level by putting tiny shoes on their fingertips and "dancing" with their hands. The online craze known as "fingerbreaking" was started by break-dancer Lilach Chen, and got a boost this year in the form of a Red Bull contest. The brand issued contestants a starter kit that includes finger-shoes, a tiny boom-box and backdrops such as subway stations and warehouses against which to perform their routines. The Wall Street Journal (tiered subscription model) (12/2) | Got something to say about social media? Say it on our blog SmartBrief on Social Media publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Media audience. If you're interested in seeing your name in SBoSM, check out our step-by-step guest post guide and then e-mail editor Stephen Yusko for more information.
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