Don't Tell Your Brand Story Without Display Ads
Tessa Wegert | Media Buying |       |  | It's been a year since the launch of Coca-Cola Journey, an ambitious project that eschewed traditional corporate marketing in lieu of consumer-oriented content. Introduced in November of 2012, Journey is a corporate site in online magazine's clothing, featuring articles, videos, and "more than 70 other pieces of original content." It has everything you'd expect of a consumer magazine, including a list of its most-read posts of the year. One is a recipe. The rest? Branded stories. ... |
Sponsored Article: Game on- Turning the Lights on With Viewability
ClickZ | Video | |  | Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. Now imagine this is the first time such a game is set to play at night. All the stakeholders agree: the field needs to be properly illuminated so the game, and by extension the league, can be successful. Next envision there’s a collective decision made that allows the coaches and... |
Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago
Greg Jarboe | Video | |  | According to The Unruly Viral Spiral, the sharing of video ads has increased almost 50 times over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006, charting the extent to which many advertisers are using social video to amplify their brand. The Unruly Viral Spiral has charted the three most shared ads across the social web every year since 2006 and also tracks their number of all-time shares since launch.... |
How to Master Blogging Even If You Suck at Writing
Luke Summerfield | Publishing | |  | If you're like the majority of people, writing probably does not come naturally. Writing is a skill and just like any other skill it takes a great deal of time and energy to get good at it. But if this is the case, how can we as marketers -- already juggling a full plate -- learn how to write effectively? In this article, we will cover a number of ideas that you can use to help create amazing content even if you're not the world's best writer. Voice Dictation The world of voice... |
FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop
Matt Kapko | Politics & Advocacy | |  | Publishers and advertisers have been purposefully deceiving consumers for decades with ads meant to look, act and feel like editorial. The practice has blossomed online of late in the form of native advertising, but now the Federal Trade Commission is poised to step in with new regulations. Tomorrow the FTC will host a workshop entitled “Blurred Lines: Advertising or Content?” to explore how much overlap exists between editorial and advertising online, and just how deceptive... |
Applebee’s Tableside Tablets to Bring Interactivity to Dining
Applebee's will add 100,000 tableside tablets to over 1,800 U.S. outlets demonstrating the potential for transforming restaurant dining into an interactive experience.
Mary Lisbeth D'Amico | Strategies | Print version 3-2-1 Nurturing Technique for Lead Generation
It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help marketers quickly and easily identify a buyer's stage when that information is otherwise unknown.
Mathew Sweezey | Marketing Automation | Print version Why Doesn’t Social Influence Shopping More?
Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark report say about Thanksgiving and Black Friday retail sales?
Michelle Killebrew | Social Media | Print version Retiring Reports & Deleting Dashboards
Remember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious because you knew just where to look and from which direction?
Jim Sterne | Verifying Business Value | Print version Cutting Through the Consumer Data Clutter This Holiday Season
We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean retailers should take their foot off the gas.
Nathan Richter | Conversion & ROI | Print version Tiffany & Co Dispenses Gift Ideas in A Very Merry Countdown
The advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.”
Lisa Lacy | Strategies | Print version Apple Buys Social Search & Analytics Firm Topsy for $200m
Apple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million.
Carly Page | Strategies | Print version What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014
Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messaging and track data across platforms. CMOs have more to manage than ever before.
Jennifer Wolfe | Data-Driven Marketing | Print version 2013 Year in Review: Email Marketing Winners & Losers
Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and pans from notable events in email marketing over 2013.
Dave Hendricks | Email Marketing Optimization | Print version When It Comes to Social Network Marketing, Niche is the New Black
Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities is shared interests and passions, or their "interest graph."
Paul Chaney | Social Media Smarts | Print version |
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