 | Top tools and trends for 2014.
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. Get the report now to uncover more insights for the coming year. |
 | Pew: 10% of Facebook users share content daily Roughly 10% of Facebook's users update their status each day, and only 4% update multiple times per day, according to a Pew Research survey. The study suggests that much of the network's activity is "a one-way conversation buoyed by Internet voyeurs," Reed Albergotti writes. Those active sharers are also a potential turnoff for the 36% of respondents who dislike when users share "too much information," according to the survey. The Wall Street Journal (tiered subscription model) (2/3) Twitter may be poised to take the plunge into e-commerce Twitter reportedly is hiring e-commerce experts and building a marketplace-style platform where users can buy and sell things. Although Twitter hasn't confirmed its plans, one recent job ad posted by the social network sought specialists capable of "incubating our nascent commerce business as we empower our users to conduct commerce in ways consistent with our values." TechCrunch (2/3) | Why Hyundai didn't want to be a Super Bowl show-stealer Just about every major brand set up a social media "war room" for the Super Bowl in a bid to win buzz, but Hyundai's social media team took a different approach. Instead of seeking a single viral moment that would reach a huge audience, Hyundai sought simply to chat with followers and other brands, aiming for upbeat interactions instead of deliberately eye-catching stunts. "Our takeaway was not to hijack moments on the field," said Nguyen Duong of Innocean, Hyundai's agency. Advertising Age (free access for SmartBrief readers) (2/3) How Jaguar's "Villains' Lair" defended its Twitter turf Jaguar's Super Bowl ad brought big name baddies to the screen, along with some naughty brand behavior -- several companies promoted against Jaguar's #goodtobebad hashtag. The company set up a "Villain's Lair" war room to watch Twitter and outbid rivals, including Lexus and Audi, on key trending topics and the hashtag itself. "Having people in the room making decisions and being able to buy in real time is important," said Jaguar North America Brand Vice President Jeff Curry. Adweek (2/3) | Twitter saw more Super Bowl posting this year Twitter users posted a record 24.9 million tweets about the Super Bowl during the game, with a peak of 381,605 tweets per minute, compared with a peak of 231,500 tweets per minute last year. That's a sign that second-screen viewing is taking off, marketers say. "Not only do consumers watch the game and the ads on their televisions, but they keep their devices at the ready to engage with that content," said Scott Allan of AddThis. CNN (2/3)  | The right partner in a changing insurance landscape.
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 | Opinion: Why real-time social marketing will eat itself This year's most notable social media Super Bowl stunt was J.C. Penney's "tweeting with mittens" trick and the response to it by other brands, and that's a sign that social media marketing is growing too self-referential, write Andy White and Bryan DeSena. "Where is there left to go when real-time social marketing becomes little more than a brand-on-brand echo-chamber, with knowing tweets designed to appeal not to their audience and their customers, but to a very inside baseball set of social media professionals?" they write. Digiday.com (2/3) 4 ways to survive "Content Shock" The "Content Shock" theory posits that a flood of online content is making it tough for consumers to focus, and harder still for brands to stand out. To survive, brands need to create content that's highly customized, extremely sharable and capable of being recycled in ways that maximize its reach, James Scherer writes. SmartBrief/SmartBlog on Social Media (2/4) | Passenger captures airplane emergency with oxygen-mask selfie Shashi Bellamkonda, a digital marketing expert and adjunct professor at Georgetown University, has gained notice after posting a "selfie" of himself and fellow passengers aboard United Flight 3759 after oxygen masks had deployed. The flight, headed for Boston from Washington, D.C., had to make an emergency landing in Delaware after the aircraft began to fill with smoke. Daily News (New York) (1/30) |  | With little regard for folks outside of the advertising industry's echo chamber, too many brands engaged in the shots-fired mentality, which could end up turning social media marketing into an altogether farce." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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