Study: 4.7% of Your Customers Generate 100% of Your Online Word of Mouth |
| Study: 4.7% of Your Customers Generate 100% of Your Online Word of Mouth Posted: 12 Feb 2014 07:12 AM PST EngageSciences recently analyzed online interactions with and from over 400 brands and drew a conclusion that’s not that surprising: A small fraction of your customers are driving all of the talk about your brand. The startling figure from our research was that typically only 4.7 percent of a brand's fan base generates 100 percent of the social […] You just finished reading Study: 4.7% of Your Customers Generate 100% of Your Online Word of Mouth ! Consider leaving a comment! This is a summary only, please click the post title to go to my blog and read the full post. Thank you!      |
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