Email Marketing Optimization: Email Marketers - New Stewards of Privacy and Data

ClickZ Email Marketing February 12, 2014 Email Marketers: New Stewards of Privacy and Data It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Stop Treating All Cart-Abandoners the Same Way A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different ways. - Jim Davidson Email Blows Social Media Out the Door -- Any More Questions? A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers. - Simms Jenkins 10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for inspiring loyalty from your email subscribers. - Margaret Farmakis Measure Better -- Segmentation Analysis Applied to Email Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your brand in the future. - Justin Williams Using Personalization to Boost Email Performance: 4 Tips for Success There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. - Jeanne Jennings Marc Jacobs' Tweet Shop Lets Daisy Girls Shop With Social Currency Getting Social Customer Experience Right Big Data and Small Data: Where the Twain Meets 5 Steps to the Ultimate PPC Mobile Campaign A Call to Marketers: Help Us Make Mobile Work Making Valuable Connections: Opportunities for Brand-Building Through Wi-Fi Sponsorship Google Inks Deal With comScore for Real-Time Ad Measurement #SESLON 2014: Bringing Campaigns to Life by Marketing in Moment How Not to Waste Your Marketing Budget Team USA Sponsors Seek to Support Olympians Despite #SochiProblems Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Email Resources Yesmail’s Email Marketing Compass: The Subscriber Domain Edition 8 steps to a better social media mix The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Email Resources

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