How brands can get ahead on Facebook's Paper app

CEO promises "a better Twitter" after reporting slower user growth | Facebook celebrates its birthday with "Look Back" feature | The biggest Super Bowl brand successes on social media Created for tweetbroker.social@blogger.com |  Web Version   February 6, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE Today's Buzz CEO promises "a better Twitter" after reporting slower user growth Twitter reported fourth-quarter revenue of $242.7 million on Wednesday, comfortably beating analysts' predictions, but the company's stock price dipped in after-hours trading amid concerns over declining user growth rates. CEO Dick Costolo promised better things for the future. "We simply need to make Twitter a better Twitter," he said. The New York Times (tiered subscription model) (2/5), Reuters (2/6), TechCrunch (2/5) Share:  Network Update Facebook celebrates its birthday with "Look Back" feature Facebook marked the 10th anniversary of its launch with a "Look Back" video feature that automatically creates a highlights reel showing users' activity since they joined the site. The videos could soon get more sophisticated editing tools, allowing users to decide which content will be featured in their videos. USA Today (2/6), TechCrunch (2/5) Share:  Ideas in Action The biggest Super Bowl brand successes on social media The Seahawks and Budweiser weren't the only brands that came away with big wins at the Super Bowl. Chevy sped up social media fan acquisition by 500%, and Esurance's big cash giveaway netted it a more than 2,000% increase in Twitter followers, according to data from Ad Age and ListenFirst. "We believe a longer view that looks at the growth of brands' social communities is ... a critical benchmark," said Jason Klein, co-CEO and co-founder of ListenFirst. Advertising Age (free access for SmartBrief readers) (2/5) Share:  Don't ignore negative feedback, says Hilton social media chief Many companies simply ignore online complaints, but that won't cut it in the hospitality sector, says Hilton Worldwide's director of social media planning, Vanessa Sain-Dieguez. Hilton actively seeks out and engages with negative chatter on social sites, Sain-Dieguez says, in a bid to ensure that customers always feel their complaints are being heard and acted upon. SmartBrief/SmartBlog on Social Media (2/6) Share:  Research and Reports Study: Millennials aren't quitting Facebook Facebook doesn't appear to be losing its hold on younger users, according to a comScore survey. While millennials are exploring other networks, Facebook remains by far the most widely used network among the youth demographic. "Instead of departing Facebook in droves for other, hotter newcomers, Millennials seem to be splitting their time among the networks, while using Facebook as a sort of a baseline," Mike Isaac writes. Re/code (2/5) Share:  The Takeaway How brands can get ahead on Facebook's Paper app Facebook's Paper application is potentially a boon for brands, Doug Hopkins writes. The details of the app's implementation are vague, but it's clear that to succeed on the platform, brands will have to balance topicality, trusted sources and brand-relevant content. "The insertion of branded content, either directly or indirectly, should also strive for a balanced approach that hits the right notes to play well within the ground rules Paper is trying to establish," Hopkins writes. Advertising Age (free access for SmartBrief readers) (2/5) Share:  Social Shareable Benedict Cumberbatch vs. the Muppets Benedict Cumberbatch has put in a guest appearance on "Sesame Street," where the Muppets apparently had some trouble differentiating the actor from when he played Sherlock Holmes on TV. With a little help from the Count, however, the star proves able to deduce how many apples and oranges are on the table in front of him. Wired.com (2/4) Share:  Position Title Company Name Location Director of Social Media & Digital Marketing Northern Illinois University DeKalb, IL Senior Manager of Social Marketing Aspen Dental East Syracuse, NY Click here to view more job listings.   SmartQuote Is your mom on Facebook? Yes. You ask that same question about Twitter, the answer is almost always no. The question is, can [Twitter] ever become mainstream like Facebook is?" -- Robert Peck of SunTrust Robinson Humphrey, as quoted by The New York Times Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Lead Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Publisher:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information