Why is Digital Marketing Success So Elusive?
Marko Muellner | Social Commerce |       |  | I've been a digital marketer for 20 years – roughly half my life. That means I started in the early nineties. Here's a nice digital marketing timeline if you want to see what was happening then – for example, the World Wide Web arrived in 1995. Hmmmm. I built websites with Flash when it was called "FutureSplash", a tool that was PowerPoint on a timeline. Disney was our client and they wanted something that had never been done before. They certainly got that. Ah, the bad ole days.... |
Four Visual Social Campaigns That Riff on Tradition
Tessa Wegert | Media Buying | |  | As digital platforms evolve and new media channels continue to emerge, marketers are forced to get creative. It isn't only a matter of cutting through ad clutter and demonstrating your brand's social media savvy. Social sites are where consumers are spending their time, and brands need to be there to receive them. You've seen the numbers: Instagram just reached 150 million active monthly users; Twitter's Vine has 40 million, tripling its user base since June; and YouTube recently... |
Four Ways to Turn Customer Frowns Upside Down via Social Media
Guest | Social Media | |  | A satisfied customer will tell three friends, a dissatisfied customer will tell 10 friends about their experience, as the marketing truism goes. In today’s digitally connected, 24/7 world, the effect of this truism is amplified even further. This could not be more clearly represented than in the curious case of Mr Hasan Syed vs. British Airways (BA). Earlier this month, Mr. Syed took to twitter to complain about his father’s lost baggage. The difference, he paid $1,000 to promote... |
NBC and Fox Lead the Way In TV Network Online Social Chatter
Lisa Lacy | Social Media | |  | With fall comes new TV seasons and social media analysis firm NetBase has analyzed seven shows to find the opinions expressed across social media to determine which shows and networks viewers are most eager to see return. NetBase says it looks at the social web, including Twitter, Facebook, blogs, forums and news. In this particular study, the firm included American Idol, Dancing with the Stars, Homeland, Modern Family, NCIS, New Girl and The Voice. A NetBase representative says... |
Social Media Content Strategies - A Performance-Based Approach
Jon Wade | Social Media | |  | A dawning realization is happening in Asia, finally. It's now becoming apparent to agencies and clients alike that it's not just about having a [large] social media presence anymore but more importantly, it’s about what you do with said presence. It is about the content that populates it and, perish the thought, achieves the business objectives the channel was originally put in place by the organization to deliver. And as we all breathe a collective sigh of relief and stop counting... |
Nesquik’s #NationalBunnyEarsDay Flops
Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation.
Lisa Lacy | Strategies | Print version 90% of Content Marketers Suffer From 'The Curse' & How to Remedy It
The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle.
Bryan Eisenberg | ROI Marketing | Print version Skype to Roll Out Rich Media and Android Advertising
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months.
Susan Kuchinskas | Strategies | Print version AARP Taps Star Trek's George Takei to Navigate YouTube Series
Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series.
Lisa Lacy | Strategies | Print version 11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking.
Mark Ryan | Analyzing Customer Data | Print version PowerMap: Excel Charting Plus Bing Maps on Steroids
Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast.
John Gagnon | Paid Search | Print version Nielsen Study: Trust in Online Advertising Increasing
The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about brands.
Yuyu Chen | Stats | Print version Millennial Media Forms Mobile Ad Exchange With AppNexus
Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals.
Matt Kapko | Mobile | Print version Chipotle’s Scarecrow Advocates ‘Food with Integrity’
The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut.
Lisa Lacy | Strategies | Print version Six Best Practices to Steal from Native Advertising
Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not.
Kristin Kovner | Media Buying | Print version |
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