The Importance of Data Trees
Jeanne Jennings | Email Marketing |       |  | Last week Only Influencers published my blog post, "The Mindset of Great Email Marketers." In it I discussed the importance of leveraging data to improve your email marketing program. Some who read the post wanted more information on what data they should be looking at. Here's a quick article on data trees, how to create them, and how to leverage them to your advantage. A data tree tracks the recipients' behaviors from the send all the way through conversion. A very simple data... |
How Do Consumers Feel About Gmail Tabs?
Justin Williams | Email Marketing | |  | Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been? "For most consumers, this is a welcome change," says Movable Ink VP of Marketing Jordan Cohen. "That's my takeaway from listening to multiple social channels." Several studies corroborate Cohen's opinion. The "Gmail Tabs Consumer Survey 2013," released by StrongView (disclosure: my company) last week, states... |
Email Is History
Dave Hendricks | Email Marketing Optimization | |  | One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Typically a minimum of six characters but sometimes requiring as many as eight, the username is an antiquated concept that doesn't help publishers, users, or anyone else. What's the solution? Publishers should ditch the oft-forgotten "username" and replace it with something that everyone can remember: one of the user's email addresses. There are four reasons why the email... |
Leaky Bucket? Strategies for Managing Unsubscribes
Tia Matsumoto | B2C Email Marketing | |  | You've optimized your acquisition process; you're gaining new customers; you're sending them the content you promised when they signed up. You should be growing your customer base, right? Not if you aren't able to plug the leak on the other end. You may want to consider opt-down and other options, rather than a simple "Bummer, see ya later." There are three ways to do this effectively. Reduce frequency. It's entirely possible your subscribers don't want to hear from you every... |
Say 'I Do' to a Holiday Email Planning Process
Kara Trivunovic | Email Marketing | |  | Over Labor Day weekend, my brother-in-law got married. Despite the fact that he had what is considered a "small" Serbian Orthodox wedding (a mere 350 guests), I think I put more effort into his wedding than I did my own, when I had nearly 1,000 attendees. Why? First, my husband, all three of our kids, and I were in the wedding; that's a management feat in and of itself. Also, we hosted the Skup (wedding pre-party) at our house the morning of the wedding, for about 150 people. It... |
Google Just Upped the Digital Analytics Ante, Yet Again
A glimpse into the new and updated functionality of Google Analytics' Advanced Segments.
Robert Miller | Actionable Analysis | Print version 5 Myths (and Truths) About Big Data
Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data and what it can do for marketers.
Stephanie Miller | Marketing Automation | Print version Yelling Louder Won't Sell Your Products
It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience.
Mark Quinn | Retail | Print version Foundations of Building an SEO-Friendly Website From the Beginning
At the end of the day, your website could be one of the sleekest and best looking on its surface, but if it isn't structured properly behind the scenes and doesn't rank accordingly, what does it matter?
Andrew Beckman | Search Marketing | Print version Social Media Content Strategies - A Performance-Based Approach
It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we make sure that the content is right?
Jon Wade | Social Media | Print version Absolut Gets Artsy, Wants to 'Transform Today'
Working with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign, but a movement, according to a rep.
Lisa Lacy | Strategies | Print version Twitter Files for IPO Under Cloak of Secrecy
Twitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors.
Matt Kapko | Strategies | Print version SES SF: Using Metrics to Make the Case for SEO in the Boardroom
SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds.
Matt Kapko | SEO | Print version SES SF: Searching for Attribution 'Beyond the Last Click'
The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that.
Matt Kapko | Data-Driven Marketing | Print version 5 PPC Reputation Management Tips (Including Twitter)
For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a positive or balanced marketing message.
Kevin Lee | Paid Search | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment