This weeks Wednesday Update: Including how to deliver targeted social media message through audience segmentation

Hi ,

Welcome to your Wednesday Update – this week we look at how to deliver targeted social media messages, the growth of Facebook as a digital ad space, the demographics of Pinterest and an in-depth interview with Intel on their social media strategy….

Firstly the latest analysis from our usefulsocialmedia.com blog:

1. A recent poll reveals that Facebook continues to gain traction in the digital ad space
2. An infographic that shows nearly two-thirds of consumers will use social media networks to locate the perfect gift for family and friends this festive season
3. Is Pinterest just for women? A new infographic looks at the demographics of this growing platform   

More detail here.

Secondly, feature analysis this week includes:

1. Practitioner interview with Jennifer Lashua, Social Media Strategist at Intel, on Intel's future social media strategy – usefulsocialmedia.com/customer-insight
2. Part 1: How to deliver targeted social messages by localising, segmenting and personalising your social media engagement strategy – usefulsocialmedia.com/measurement

Third, and finally, USM's conference alert:

The Corporate Social Media Summit – (London, December 4 -5) –  a head's up that our £400 saving for this year's summit ends this coming Friday (27th). The summit will give you a blue print to becoming a social business by fully integrating social media across your company – it is your one-stop-shop for all the latest social media insight and best practice. It gives you a 360 degree look into building, operationalizing and initiating a successful social media strategy at your company

This is the only summit in 2013 focusing on how to take your social media strategy to the next level. Reserve your discounted pass today at - usefulsocialmedia.com/europe/register.php

That's all for this week. Until next time!

Cheers,
Harry


Harry Rollason
Head of Community
Useful Social Media



Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.

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