Say 'I Do' to a Holiday Email Planning Process
Kara Trivunovic | Email Marketing |       |  | Over Labor Day weekend, my brother-in-law got married. Despite the fact that he had what is considered a "small" Serbian Orthodox wedding (a mere 350 guests), I think I put more effort into his wedding than I did my own, when I had nearly 1,000 attendees. Why? First, my husband, all three of our kids, and I were in the wedding; that's a management feat in and of itself. Also, we hosted the Skup (wedding pre-party) at our house the morning of the wedding, for about 150 people. It... |
The Fastest Growing and Most Valuable Email Marketing Companies
Simms Jenkins | Email Marketing Best Practices | |  | I wrote last year about "Email's Place in the Emerging Entrepreneurial Economy" and with the 2013 Inc. 5000 list just released, I thought it would be good to take a fresh look at the email-related companies making a splash in the private sector and public markets. While much of the economy continues to sputter, the median growth rate of 2013 Inc. 5000 companies is an impressive 142 percent. The companies on this year's list report have created over 520,000 jobs in the past three... |
How to Create Customer Personas That Make an Impact
Justin Williams | Advanced Email Marketing | |  | Email marketers are starting to master timely messaging. However, this is as far as many brands go down the path of relevancy. Once the purchase confirmation, abandoned cart, or welcome program ends, subscribers receive the same treatment, as if they were all the same. But we know better. We can expand into even more relevant messaging by creating and using customer personas in our campaigns. Persona creation can be difficult to accomplish and difficult to actually derive benefit... |
Size and Specialization?
Derek Harding | Email Marketing Optimization | |  | I must start this column with a disclaimer. As the CEO of an Omnicom agency I cannot comment on and am not commenting on the Omnicom-Publicis merger. I also have no insider knowledge of the merger, just a perspective on the history of email in big advertising agencies. Innovyx has been owned by Omnicom for 13 years now. Over that time much has changed in the email world and also in the advertising and marketing worlds as a whole. So it was with great interest that I read Simms Jenkins'... |
3 Ways to Avoid a Holiday Scrooge-Fest
Jim Davidson | B2C Email Marketing | | | | You know what doesn't make the stressful holiday season any better? People yelling. Even worse is when they are yelling in your direction. The good news is that year after year, the screams typically originate from the same sources, so there's no need to be caught off guard as long as you think ahead. Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also... |
NASA Launches Instagram Account, Robotic Research Mission
The profile was up to 32,000 followers by the end of its first day, which coincided with the launch of the lunar explorer LADEE.
Lisa Lacy | Social Media | Print version The Power of Emotion to Drive Purchase Intent
How are you leveraging the power that exists when you make a human connection?
Paul Chaney | Social Media Smarts | Print version More Effective Data Solutions: Bridging CRM and Digital Marketing
Integrating longstanding marketing practices with new customer communication channels.
Dana Hayes Jr. | Media Planning | Print version Stop Doing Digital Advertising
Consider these three rules for marketing in a digital world.
Vincent Teo | Strategies | Print version AT&T Calls on College Football Fans to #BeTheFan
The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos.
Lisa Lacy | Strategies | Print version Edge Shave Gel Revives Irritation Solutions
The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year.
Lisa Lacy | Strategies | Print version Facebook Updates Promotion Policies
What does it mean for brands marketing on Facebook?
Roger Katz | Social Media Smarts | Print version New Yahoo Logo Revealed
Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.
Dave Neal | Strategies | Print version Michelle Smith and Persuading Your Potential Customers
We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs.
Bryan Eisenberg | ROI Marketing | Print version Is Your SEM Focus Too Conservative? Questioning Your Winning Formula
In the evolutionary struggle for business survival, it's vital to adapt.
Andrew Goodman | Paid Search | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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