3 ways Twitter should be using new technologies Twitter needs to embrace a number of key technologies to better monetize its user base, David Talbot writes. Inferential location detection could use friends' geo-tagged content to predict the locations of non-geo-tagged posts, linguistic analysis could be used to infer demographic information about users and automated curation could help figure out which tweets are most salient, Talbot writes. MIT Technology Review online (9/18)  | Join a community that can help you grow your business
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 | Facebook bans dating company after it uses dead girl in ad An online-dating company has been banned from Facebook, and apparently has shut its doors, after posting a Facebook ad that featured an image of a Canadian teenager who killed herself after an alleged rape. The incident "underscores the hazards of Facebook's self-serve advertising business, which assumes a certain level of competence among its users that was obviously lacking in this case," Simon Dumenco writes. Advertising Age (tiered subscription model) (9/18) How Duane Reade and Papa John's make the most of Twitter Duane Reade represents one of Twitter's biggest advertiser success stories after boosting its Twitter following by 6,700% using Promoted Accounts ads and beating industry standard engagement rates by 2 percentage points through tactics including partnering with popular bloggers. Papa John's success story using the social media site has to do with its use of keyword search to target pizza-loving Twitter users with offers and coupons. Adweek (9/17)  | How Speedway Motors revved up its site search with Google
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 | Study: Just 30% of TV tweets come during ads The majority of TV-show-related tweets are sent during the show itself, and only 30% are posted to the service during commercial breaks, according to Nielsen's SocialGuide. The service also said that the number of tweets during commercials rises as the length of commercial breaks increase. "There are spikes in Twitter activity that coincide with significant plot moments," but, generally, there are not spikes during commercials, said SocialGuide CEO Andrew Somosi. Adweek (9/18)  | Balancing risk versus reward in social media
Increasingly, social media is seen by many enterprises as a cost-effective way to reach customers, suppliers and business goals. However, because of today's sophisticated security breaches, it's also a big risk. For insights and tips on how to delve into social media safely and successfully, read this free white paper. |
 | It may be time to stop talking about "social media" Social media marketers are being held back by the term "social media," argues Crowdtap CEO Brandon Evans. Social media isn't actually "media" -- it's just a form of communication, and as such should be integrated into broad-spectrum marketing efforts rather than being segregated as a Web-only media platform. "Social amplification and engagement are (or at least should be) a part of nearly all messaging," Evans writes. iMedia Connection (9/17) How U.S. Bank built its social media presence Banks should approach setting up a social media presence in the same way they'd approach setting up a regular physical location, says Karen Gutierrez, U.S. Bank's social media director in corporate marketing. That means getting to know your customers, making your online bankers approachable and human, and committing fully to your efforts. "We wouldn't want to start building a branch and then leave it abandoned and half-finished -- that's how we have to treat social media," Gutierrez says. SmartBrief/SmartBlog on Social Media (9/19)  | 4 Tips For A More Effective Attribution Strategy
How do you measure digital advertising success? Learn what metrics truly matter in order to evaluate and optimize your investments. This Digital Marketing Depot white paper discusses attribution approaches, emerging challenges and best practices for improving the performance of your display campaigns. Download it now! |
 | Here be the biggest robot dragon A German folk theater is home to the world's largest ambulatory robot, an 11-ton mechanical dragon capable of walking around, breathing fire, huffing smoke, rolling its eyes and flapping its wings. Tradinno even bleeds when cut -- handy, considering that it's used in a traditional "Drachenstich" play that features the "spearing of the dragon." Forbes (9/18), CNET (9/12) |  | Social technology innovations will continue to ... help us all connect to the world, the people, and the interests that we care about. So, let's all agree to stop using the phrases 'Is social media a fad?' and 'We need to determine our social media budget.' " | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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