Six Best Practices to Steal from Native Advertising
Kristin Kovner | Media Buying |       |  | We’ve gone native. This year’s top buzzword is already a billion-dollar business. According to a recent study by the OPA, 73 percent of publishers are already offering some form of native advertising – ads that integrate directly into the design of the publisher’s site, and are often produced by or in conjunction with the advertiser and run in the editorial stream. As ClickZ reported in June, native ad spending in 2012 reached $1.63 billion, on track to increase to $2.85... |
China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%
Adaline Lau | Media Buying | |  | Increased investments of up to 50 percent in online video, search, and mobile will help digital media spend in China grow by more than 44.5 percent year-on-year, according to Carat's global ad spend forecast for 2013 and 2014. Overall media spend for China is forecast to grow by 6.9 percent this year and is expected to increase 7.9 percent in 2014. China's ad market growth, while more modest compared to previous years, trails only Russia among key advertising markets for 2013.... |
According to Wikipedia, Digital Magazines Do Not Exist
Jeanniey Mullen | Publishing | |  | While conducting research for this column I came across some interesting, yet startling facts. First, the interesting: there has been quite a bit of buzz in the digital publishing arena recently: Kobo announces a proprietary digital newsstand. Rakuten continues its acquisition streak, most recently purchasing PopShops from Seattle. Jeff Bezos buys The Washington Post. Even Mr. Magazine points to 60 special magazines that hit the market in print and digital during August. ... |
How to Create Engaging Ads: Good, Better, and Best Practices
Paul Bremer | Video | |  | It's no secret that mobile devices offer brand marketers the opportunity to engage with consumers on a highly personal device. Commanding mobile users' attention at home and on the go, throughout the day and during primetime, smartphones and tablets provide advertisers with the fullscreen, undivided immersion they need to execute effective and compelling campaigns. The key for mobile marketers is to use engagement to hook consumers and generate increased enthusiasm for the brand, converting... |
5 Ways to Maximize the Value of Your Content
Razlan Manjaji | Publishing | |  | Producing content is expensive. Sorry, correction. Producing quality content is expensive. Hiring experienced editors, working with writers, paying by the words, getting (or shooting for) the right photos, and (in some cases) creating some interactive component are all worthy investment, but no matter how you see it it's money out of your pocket. It is therefore important that you really, really make full use of your content to ensure you reap the most benefits out of it, be it... |
Chipotle’s Scarecrow Advocates ‘Food with Integrity’
The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut.
Lisa Lacy | Strategies | Print version Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?
Mediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase.
Adaline Lau | Search Marketing | Print version Breaking Down Silos Key to Converged Media in Marketing
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013.
Thom Craver | Search Marketing | Print version #DunkinReplay Recreates Monday Night Football Action
The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products.
Lisa Lacy | Strategies | Print version Kicking Your Stock Photography Habit
Five do's and don'ts that could revive your conversion rate.
Tim Ash | Conversion & ROI | Print version NBC and Fox Lead the Way In TV Network Online Social Chatter
Social media analysis firm NetBase examined the social web for sentiment about seven popular TV shows.
Lisa Lacy | Social Media | Print version Google Just Upped the Digital Analytics Ante, Yet Again
A glimpse into the new and updated functionality of Google Analytics' Advanced Segments.
Robert Miller | Actionable Analysis | Print version 5 Myths (and Truths) About Big Data
Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data and what it can do for marketers.
Stephanie Miller | Marketing Automation | Print version Yelling Louder Won't Sell Your Products
It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience.
Mark Quinn | Retail | Print version Foundations of Building an SEO-Friendly Website From the Beginning
At the end of the day, your website could be one of the sleekest and best looking on its surface, but if it isn't structured properly behind the scenes and doesn't rank accordingly, what does it matter?
Andrew Beckman | Search Marketing | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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