Leaky Bucket? Strategies for Managing Unsubscribes
Tia Matsumoto | B2C Email Marketing |       |  | You've optimized your acquisition process; you're gaining new customers; you're sending them the content you promised when they signed up. You should be growing your customer base, right? Not if you aren't able to plug the leak on the other end. You may want to consider opt-down and other options, rather than a simple "Bummer, see ya later." There are three ways to do this effectively. Reduce frequency. It's entirely possible your subscribers don't want to hear from you every... |
Say 'I Do' to a Holiday Email Planning Process
Kara Trivunovic | Email Marketing | |  | Over Labor Day weekend, my brother-in-law got married. Despite the fact that he had what is considered a "small" Serbian Orthodox wedding (a mere 350 guests), I think I put more effort into his wedding than I did my own, when I had nearly 1,000 attendees. Why? First, my husband, all three of our kids, and I were in the wedding; that's a management feat in and of itself. Also, we hosted the Skup (wedding pre-party) at our house the morning of the wedding, for about 150 people. It... |
The Fastest Growing and Most Valuable Email Marketing Companies
Simms Jenkins | Email Marketing Best Practices | |  | I wrote last year about "Email's Place in the Emerging Entrepreneurial Economy" and with the 2013 Inc. 5000 list just released, I thought it would be good to take a fresh look at the email-related companies making a splash in the private sector and public markets. While much of the economy continues to sputter, the median growth rate of 2013 Inc. 5000 companies is an impressive 142 percent. The companies on this year's list report have created over 520,000 jobs in the past three... |
How to Create Customer Personas That Make an Impact
Justin Williams | Advanced Email Marketing | |  | Email marketers are starting to master timely messaging. However, this is as far as many brands go down the path of relevancy. Once the purchase confirmation, abandoned cart, or welcome program ends, subscribers receive the same treatment, as if they were all the same. But we know better. We can expand into even more relevant messaging by creating and using customer personas in our campaigns. Persona creation can be difficult to accomplish and difficult to actually derive benefit... |
Size and Specialization?
Derek Harding | Email Marketing Optimization | | | | I must start this column with a disclaimer. As the CEO of an Omnicom agency I cannot comment on and am not commenting on the Omnicom-Publicis merger. I also have no insider knowledge of the merger, just a perspective on the history of email in big advertising agencies. Innovyx has been owned by Omnicom for 13 years now. Over that time much has changed in the email world and also in the advertising and marketing worlds as a whole. So it was with great interest that I read Simms Jenkins'... |
Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]
ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more.
Jessica Lee | Social Media | Print version Groupon Acquires Last-Minute Travel App Blink
Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings.
Mary Lisbeth D'Amico | Strategies | Print version What Does It Really Mean to Be a Social Business?
There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations.
Michelle Killebrew | Social Media | Print version Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization
Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site.
Aubrey Beck | Conversion & ROI | Print version Improving Your SEO Performance Through Innovation
Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively.
Dave Lloyd | SEO | Print version Facebook for Performance - One Size Doesn't Fit All
Consider these ways to optimize your performance campaigns on the social network.
Jermyn Toh | Social Media | Print version Is Ad Tech Living in the Past?
Despite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline.
Matt Kapko | Strategies | Print version Farm Aid Goes Digital to Promote Concert, Family Farms
The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app.
Lisa Lacy | Strategies | Print version NASA Launches Instagram Account, Robotic Research Mission
The profile was up to 32,000 followers by the end of its first day, which coincided with the launch of the lunar explorer LADEE.
Lisa Lacy | Social Media | Print version The Power of Emotion to Drive Purchase Intent
How are you leveraging the power that exists when you make a human connection?
Paul Chaney | Social Media Smarts | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment