More Effective Data Solutions: Bridging CRM and Digital Marketing
Dana Hayes Jr. | Media Planning |       |  | Experienced marketers often wonder if the convergence of direct marketing and the digital world has been fully realized. We believe this inflection point has arrived and it will drive millions of customer relationship management (CRM) investments into the digital marketplace. In the digital marketplace the targeting offerings are uneven, but the fundamental foundations exist. The good news is today's data science approach allows marketers to model audiences based on content, location,... |
Digital Media's Social Summer
Tessa Wegert | Media Buying | |  | As the summer of 2013 comes to a close, most digital marketers are already knee-deep in winter holiday ad plans. If we want to stay on top of our campaigns, we have to be quick to embrace the next season in the queue. Before we leave this one behind for good, though, it behooves us to look back at what the past few months have left in their wake. It's been a busy season for social media. Facebook Launched Clickable Hashtags We knew it was coming. Many Facebook users had long been... |
Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice
Jonathan Blaugrund | Mobile | |  | I finally caught up with "Breaking Bad" and am now ready to watch the final season. Although I've got a flat-screen TV, I've watched all four seasons of the show on my tablet even though there were times when my wife and I had to lean in to hear a particularly quiet scene. So while the show is beautifully shot, for a variety of convenience factors, I opted for the suboptimal viewing experience of a tablet. Although I have a TV, a computer, a tablet, and a smartphone, the way I use... |
Getting' Jiggy With GIFs
David Toner | Video | |  | Last month I wrote about the vital role that online video now plays in establishing, or in the case of Justin Timberlake growing, fan bases for music artists. Little did I know that the real music video story of the year was just around the corner. Miley Cyrus' infamous foam finger twerkfest at the MTV Video Music Awards garnered more headlines than any could have dreamed. While Miley's six minutes have been dissected, demonized, mocked, and praised as an ironic spoof of music videos... |
5 Things to Do Today to Make the Rest of Your Year Easier
Kristin Kovner | Media Buying | |  | Welcome back from summer vacation! I hope you had a great one! Now, for the hard truth: the end is near. No, not of the world, of the calendar year. We just celebrated Labor Day, but December will be here before you know it, what with the flurry of industry events, last-minute influx of use-it-or-lose-it spend, and swaths of clients and teams out for the holidays. Here are five things to do today that will make for smoother sailing for the rest of the year: Make a list of seven... |
NASA Launches Instagram Account, Robotic Research Mission
The profile was up to 32,000 followers by the end of its first day, which coincided with the launch of the lunar explorer LADEE.
Lisa Lacy | Social Media | Print version The Power of Emotion to Drive Purchase Intent
How are you leveraging the power that exists when you make a human connection?
Paul Chaney | Social Media Smarts | Print version Say 'I Do' to a Holiday Email Planning Process
Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do."
Kara Trivunovic | Email Marketing | Print version Stop Doing Digital Advertising
Consider these three rules for marketing in a digital world.
Vincent Teo | Strategies | Print version AT&T Calls on College Football Fans to #BeTheFan
The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos.
Lisa Lacy | Strategies | Print version Edge Shave Gel Revives Irritation Solutions
The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year.
Lisa Lacy | Strategies | Print version Facebook Updates Promotion Policies
What does it mean for brands marketing on Facebook?
Roger Katz | Social Media Smarts | Print version New Yahoo Logo Revealed
Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.
Dave Neal | Strategies | Print version Michelle Smith and Persuading Your Potential Customers
We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs.
Bryan Eisenberg | ROI Marketing | Print version Is Your SEM Focus Too Conservative? Questioning Your Winning Formula
In the evolutionary struggle for business survival, it's vital to adapt.
Andrew Goodman | Paid Search | Print version |
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