This week’s Wednesday Update: Including an in-depth interview with the Director of Social Communications at American Airlines

Hi ,

Welcome this week's Wednesday Update – we have an in-depth interview with the Director of Social Communications at American Airlines, there's analysis on the importance of social data, updates on the current state of twitter and we also look at the leading brand Facebook page…

Firstly the latest analysis from our usefulsocialmedia.com blog:

• New research indicating that Google+ is more popular than ever as the 2nd most used network across the planet
• A look at Twitters impact in today's omnichannel retail space and brands strategic approach to ride this wave
• A deeper look at the most engaging brand Facebook page – with the telecoms industry leading the way

More detail here.

Secondly, feature analysis this week includes:

• Practitioner interview with Jonathan Pierce, Director of Social Communications at American Airlines, on their approach to social media – usefulsocialmedia.com/customer-insight
• How data is at the heart of all social business and can lead to enhanced engagement – usefulsocialmedia.com/measurement

Third, and finally, USM's conference alert:

The Corporate Social Media Summit – (London, December 4 -5) –  is back with a bang and is bigger and better than ever. This year we have even more corporate speakers, bringing together the very best in social media from Europe's brands. Over two social media focussed days we have expert speakers from; North Face, McDonald's, The Royal Mail, BAE Systems, Lego, KLM and many more to share best practice with you.

You can pick up a copy of your brochure here.

That's all for this week. Until next time!

Cheers,
Harry


Harry Rollason
Useful Social Media
Head of Community


Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.

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