Who will get rich when Twitter goes public? Twitter co-founder Evan Williams will probably be the biggest winner when Twitter goes public, with his 15% stake likely to make him a billionaire, Douglas MacMillan and Ari Levy write. Other investors, including celebrities such as Richard Branson and Ashton Kutcher, also stand to make big bucks from the stock offering -- but some early employees who left without retaining ownership stakes won't be so lucky. "I call it my billion-dollar MBA, because I got nothing," says Dom Sagolla, one of the network's first employees. Bloomberg (9/25), CNNMoney (9/26), Bloomberg (9/26)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Embedded tweets get upgrade to better incorporate images Twitter says it has upgraded its embeddable tweets to allow better showcasing of tweeted images. The move comes a few months after Facebook rolled out embeddable status updates with photos. "We've put the photo front and center, with a bigger and bold visual focus on the media," Brian Ellin, Twitter's project manager, wrote in a blog post explaining the upgrade. Mashable (9/26)  | White Paper: Innovating at the Pace of Mobile
Mobile adoption is occurring at an unprecedented pace, creating a tremendous opportunity no company can afford to ignore. Success requires the ability to overcome the limitations of wireless networks and delivery systems, and a strategy for handling the extensive and ever-growing diversity of end-user devices. Learn how your company can capture the mobile opportunity. |
 | Should you be able to hunt for a kidney on Facebook? People with failing organs are turning to Facebook to drum up publicity and find potential donors, in a trend that some health care professionals fear could subvert the existing organ-allocation system. "It's not hard to imagine that if you're attractive and young and appealing, it's easier to get people to donate to you than if you're short or ugly or have a hunchback. And that's not the way we want the system to work," transplant surgeon Michael Shapiro says. The New Yorker (free content)/Elements blog (9/25) McDonald's signs up as second ad partner for NFL's Amplify tweets McDonald's is joining Verizon as an advertising partner for the NFL's Amplify deal with Twitter. Verizon is the lead sponsor for the partnership and will be featured in most of the pre-roll and other ads on the social network during the football season. The NFL also plans to continue its Amplify tweeting during the off-season, although on a less frequent basis. Adweek (9/26)  | SmartBrief Readers: Get Connected with OPEN Forum
OPEN Forum is a community where you can exchange advice with other business owners to help you make smart decisions. Click here to join. |
 | Survey: Facebook mobile ads get marketers' vote of confidence Thirty-five percent of marketers on Facebook say they're realizing better return on investment from their mobile ads on the social network than from desktop, while 27% rate the desktop ROI as greater, according to a survey by RBC Capital Markets and Advertising Age. The survey also found that 87% of marketers regard Facebook Exchange as at least somewhat effective. eMarketer (9/26)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Social media marketing isn't fun if it doesn't work Small-business owners increasingly are using social media to drum up business, but some say they hate every minute of it. Tanya Lotzof of Chicago Speech Spot says she's pouring too much time and money into social media tools that she doesn't understand how to use. "I didn't go to school for this," Lotzof says. "This is not what I do. If I knew what I was doing, I would do it." Mashable (9/26)  | Whitepaper: 12 Tips for Better Cash-Flow Management
Good cash flow is essential to running a successful business. In many cases, the simplest changes can help to dramatically improve your results. In this white paper, we've rounded up 12 top pieces of advice from seasoned small business owners and finance experts. Join the OPEN Forum® Community and receive the free whitepaper. |
 | Wild pigs are going hog wild in Atlanta suburbs Wild pigs have been spotted roaming the suburbs of Atlanta, menacing residents to such an extent that some people say they're afraid to spend time on the ground floor of their homes, in case pigs attack. Officials have asked hunters to target the animals, which are also known to target farmers' crops. Reuters (9/24) |  | The lesson of Twitter has been that the really great outcomes seem kind of crazy at the time you have to decide." -- Mike Maples, an early Twitter investor, as quoted by Bloomberg | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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