Native Video: The Industry’s New Darling Devil
Manuel Donayre | Publishing |       |  | For most of this past year I haven't been able to get through a morning without tripping over the topic of Native Advertising. Since 'Project Devil', the debate about effective placement, display specs and integrated editorial have borne an exciting amount of creative consideration around the visual realization and placement of this content. Now, while the discussion continues, the topic of Native Video seems to be taking center stage. Like Native Advertising, Native Video is nothing... |
YouTube to Add Offline Viewing to Mobile Apps
Carly Page | Video | |  | YouTube will add an offline mode viewing option to its mobile applications in November. At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of Internet connection. That will change in November, however, with YouTube revealing plans to add a new offline mode to its applications. It's unclear exactly how it will work, but YouTube said that the feature will let users watch videos for a "short time" without a 3G, 4G or WiFi connection,... |
Optimize Content Marketing for Conversions and Brand Credibility
Matthew Kumin | Publishing | |  | It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? The New York Times? The Huffington Post? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Simply put, what kind of publisher do you need to be? For most brands, there are two sides to the content marketing coin: Content that develops credibility for... |
Why Mobile Chat Requires Kid Gloves
Charlie Pownall | Mobile | |  | Just as companies are getting comfortable managing their customers and their reputations on Facebook, Twitter, Sina Weibo, and other forms of social media, they must now consider their approaches to mobile chat platforms such as Whatsapp, Weixin/WeChat, and Line. The numbers are certainly compelling: Whatsapp boasts over 250 million active users, WeChat and its Chinese bigger sister Weixin together count over 300 million users, some 100 million of which are outside mainland China,... |
Four Visual Social Campaigns That Riff on Tradition
Tessa Wegert | Media Buying | |  | As digital platforms evolve and new media channels continue to emerge, marketers are forced to get creative. It isn't only a matter of cutting through ad clutter and demonstrating your brand's social media savvy. Social sites are where consumers are spending their time, and brands need to be there to receive them. You've seen the numbers: Instagram just reached 150 million active monthly users; Twitter's Vine has 40 million, tripling its user base since June; and YouTube recently... |
Curalate Debuts Fanreel for Fan Images
The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says.
Lisa Lacy | Retail | Print version Marketers Call for a Reality Check in Female-Targeted Campaigns
As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically.
Matt Kapko | Strategies | Print version Analytics Help Brands Make Small Changes That Bring Big Social Impact
Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival.
Mary Lisbeth D'Amico | Analytics | Print version Gaining Better Insights Through Segmentation
Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it.
Benjamin Spiegel | Search Marketing | Print version Counting Offline Conversions from Online Advertising, Made Easy
Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning.
Gregg Stewart | Local | Print version Keyword Research and Optimization: SES Hong Kong
Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business.
Guest | SEO | Print version Pinterest Experiments with Promoted Pins
Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured users that the promoted pins will be tasteful, transparent, and offer a good user experience.
Jessica Lee | Social Media | Print version National Geographic Celebrates 125 Years with Photo Blog, Social Platform
With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans.
Lisa Lacy | Social Media | Print version Toyota Racing Taps Twitter for Virtual Race Campaign
The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the final lap on race day.
Matt Kapko | Social Media | Print version Battle of the Binge: New TV Habits Emerge
According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive and totally interesting for advertisers.
Gary Stein | Strategies | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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