 | White Paper: Innovating at the Pace of Mobile
Mobile adoption is occurring at an unprecedented pace, creating a tremendous opportunity no company can afford to ignore. Success requires the ability to overcome the limitations of wireless networks and delivery systems, and a strategy for handling the extensive and ever-growing diversity of end-user devices. Learn how your company can capture the mobile opportunity. |
 | Can Facebook persuade celebrities to ditch Twitter? Facebook is working overtime to lure celebrities away from Twitter and encourage them to use their Facebook pages to reach out to fans. Facebook's effort to recalibrate its relationship with celebrities mirrors its understanding that photos would become a key part of its users' online lives, says Justin Osofsky, the social network's director of platform partnerships. "We similarly see an opportunity here around public moments," he says "We needed to be investing more on the product front." Mashable (9/4)  | Balancing risk versus reward in social media
Increasingly, social media is seen by many enterprises as a cost-effective way to reach customers, suppliers and business goals. However, because of today's sophisticated security breaches, it's also a big risk. For insights and tips on how to delve into social media safely and successfully, read this free white paper. |
 | Topsy unveils Google-style search engine for Twitter Social media analytics firm Topsy has added Twitter's full seven-year backlog of public tweets to its analytics platform, effectively creating a Twitter search engine that analysts say beats anything either Twitter or Google can offer. While Twitter's search engine favors recent tweets, Topsy's engine uses Google-style algorithms to assess relevancy. "We're providing an even richer historical context that helps companies understand and deliver on what audiences want, fuel better marketing campaigns, and make better business decisions," says Topsy exec Jamie De Guerre. The New York Times (tiered subscription model)/Bits blog (9/4), Adweek (9/4) How Kimberley-Clark uses social media to boost sales Kimberley-Clark is using social media campaigns -- including a risque "scrunch or fold" campaign focusing on users' bathroom habits -- to reach a younger consumer demographic. Analysts say the strategy is paying off, with the Andrex brand seeing a 22% uptick in sales. "It's incredibly important that we continue to use the power of social networks to be competitive," says Kimberley-Clark IT executive Mike McCranie. The Guardian (London) (9/3) | Facebook hashtags can backfire, researchers say Facebook posts that include hashtags might actually be less effective than those that don't exploit the recently added feature, according to a new EdgeRank Checker analysis. While around 1 in 6 of Facebook posts studied included hashtags, there was no sign of an uptick in viral reach among those posts, researchers say. TheNextWeb.com (9/3)  | The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed! | | Do you have more than one Twitter account for your company? | No |  63.46% | | Yes |  36.54% | Have you added hashtags to your Facebook posts?  | Yes | | No |  | Quantcast White Paper: Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. Read this white paper to learn why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness. Download it now! |
 | Why hard work beats cheap tricks Even if some brands experiment with black-hat marketing techniques such as buying fake Facebook users, hard work and genuine, engagement-focused marketing methods will always triumph in the end, writes Lilly Sheperd. Faking engagement can provide a short-term sugar high but can't deliver lasting results, Sheperd explains. "In the end, it will always fall apart and the negative publicity will sink anyone who tries to cheat," she writes. Social Barrel (9/3) | Celebrating 50 years of lava lamps Brits are celebrating the 50th anniversary of the creation of the lava lamp, the bubbling-goo ornament that became a staple of psychedelic 1960s home decor. The lamps were popularized by their use in classic '60s TV series including "Doctor Who" and "The Prisoner," but the inventors say that it wasn't until Ringo Starr bought his first lava lamp that they realized they'd hit the big time. BBC (8/29) | 6 steps to seeing your name in SmartBrief on Social Media Everyone knows that SmartBrief on Social Media brings together great content on social media marketing each day -- but did you know we also publish original blog posts, videos and interviews with social media thought leaders on our own blog network? Submitting guest posts for SmartBlog on Social Media couldn't be easier, and it's a great way to share your perspective with the entire SmartBrief on Social Media audience. If you're interested in seeing your name in SBoSM, just check out our handy step-by-step guest post guide and then e-mail editor Stephen Yusko for more information. |  | People aren't turning to Twitter search the way they are with Google. The people who are really into Twitter search are journalists." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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