Digital Media's Social Summer
Tessa Wegert | Media Buying |       |  | As the summer of 2013 comes to a close, most digital marketers are already knee-deep in winter holiday ad plans. If we want to stay on top of our campaigns, we have to be quick to embrace the next season in the queue. Before we leave this one behind for good, though, it behooves us to look back at what the past few months have left in their wake. It's been a busy season for social media. Facebook Launched Clickable Hashtags We knew it was coming. Many Facebook users had long been... |
Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice
Jonathan Blaugrund | Mobile | |  | I finally caught up with "Breaking Bad" and am now ready to watch the final season. Although I've got a flat-screen TV, I've watched all four seasons of the show on my tablet even though there were times when my wife and I had to lean in to hear a particularly quiet scene. So while the show is beautifully shot, for a variety of convenience factors, I opted for the suboptimal viewing experience of a tablet. Although I have a TV, a computer, a tablet, and a smartphone, the way I use... |
Getting' Jiggy With GIFs
David Toner | Video | |  | Last month I wrote about the vital role that online video now plays in establishing, or in the case of Justin Timberlake growing, fan bases for music artists. Little did I know that the real music video story of the year was just around the corner. Miley Cyrus' infamous foam finger twerkfest at the MTV Video Music Awards garnered more headlines than any could have dreamed. While Miley's six minutes have been dissected, demonized, mocked, and praised as an ironic spoof of music videos... |
5 Things to Do Today to Make the Rest of Your Year Easier
Kristin Kovner | Media Buying | |  | Welcome back from summer vacation! I hope you had a great one! Now, for the hard truth: the end is near. No, not of the world, of the calendar year. We just celebrated Labor Day, but December will be here before you know it, what with the flurry of industry events, last-minute influx of use-it-or-lose-it spend, and swaths of clients and teams out for the holidays. Here are five things to do today that will make for smoother sailing for the rest of the year: Make a list of seven... |
Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk
Adaline Lau | Display Advertising | |  | Andrew Tu joined The Trade Desk last month as managing director to build the DSP's (demand-side platform) business in Asia Pacific based out of Singapore. The Trade Desk went live in Asia one year ago and its role is to support media buyers at agencies and agency trading desks to buy real-time biddable (RTB) inventory in the region. Its APAC head, Tu has more than 20 years experience in digital marketing from launching the first Ogilvy Interactive office in Hong Kong in the '90s,... |
Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'
Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to that uniquely Boston accent, and then post their message on Twitter.
Matt Kapko | Sports & Entertainment | Print version Control the Chaos With Affiliate Partners in PPC
At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control."
John A. Lee | Search Marketing | Print version Just How Valuable Is Your Big Data?
As people get more excited by big data, I get excited by small data. It may be small but it's powerful.
Neil Mason | Verifying Business Value | Print version The Fastest Growing and Most Valuable Email Marketing Companies
A fresh look at the email-related companies making a splash in the private sector and public markets.
Simms Jenkins | Email Marketing Best Practices | Print version Naver - Why Content Matters
Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why.
Mark Kum | SEO | Print version Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards
At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why it's changing business analytics forever.
Victoria Edwards | Convergence Analytics | Print version Science Students Create Testimonials in Kleenex Xperiments Challenge
The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online.
Lisa Lacy | Strategies | Print version Facebook to Users: You Have Exactly 7 Days Until We Own You
Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and information in connection with commercial, sponsored or related content."
Jessica Lee | Strategies | Print version Analytics Gone Wild
In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules.
Robin Neifield | Strategies | Print version What Does the Future of Mobile Search Marketing Look Like?
Why is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves?
Jeremy Hull | Search Marketing | Print version |
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