Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]
Jessica Lee | Social Media |       |  | ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more. The following shows organic versus paid post performance when ShopIgniter examined more than 2,000 Facebook news feed posts. Data suggests posts with photos receive a higher CTR compared to other types, yet posts like questions see highest CTR and viral potential... |
What Does It Really Mean to Be a Social Business?
Michelle Killebrew | Social Media | |  | Social media and social business are terms that are getting used a lot lately. But while one may enable the other, they're very different - and organizations that don't understand the distinction may be missing out on a huge opportunity to improve their business processes. Debate Brewing Social media continues to mature as both a channel and a market in its own right. It's even becoming an agent for social change. Technology made it possible for us to connect, and now social media... |
Facebook for Performance - One Size Doesn't Fit All
Jermyn Toh | Social Media | |  | Previously, I shared some insights gathered from reviewing marketing activities on Facebook. The first part can be found here. I was looking to find differences in campaign performance metrics between Asia and the rest of the world. Seeing that there's a significant gap in marketing maturity, I shared a few ways to help marketers in Asia shift from focusing just on likes and engagements to leveraging the platform for performance. I continue here with a few words of advice that came... |
NASA Launches Instagram Account, Robotic Research Mission
Lisa Lacy | Social Media | |  | One small step on a social media platform is one giant leap for Instagram. That's because NASA, the National Aeronautics and Space Administration, launched an official Instagram account on September 6 - a social profile it says will "take its fans on an out-of-this-world journey through images of Earth and beyond." According to a press release, with content including aeronautics, astrophysics, Earth science, and human spaceflight, the NASA account will provide a view of the agency... |
The Power of Emotion to Drive Purchase Intent
Paul Chaney | Social Media Smarts | |  | Two seemingly unrelated articles I ran across recently carried a single theme - convey emotion if you want your message heard and products purchased. The first focused on research that revealed images of women shared by brands on Facebook get more "likes," while images of men get more "shares." That made no sense until the author interpreted the results. He said most brand images of women show them wearing the product. Images of men, on the other hand, are cast in a different context... |
Groupon Acquires Last-Minute Travel App Blink
Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings.
Mary Lisbeth D'Amico | Strategies | Print version Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization
Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site.
Aubrey Beck | Conversion & ROI | Print version Improving Your SEO Performance Through Innovation
Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively.
Dave Lloyd | SEO | Print version Leaky Bucket? Strategies for Managing Unsubscribes
Effective email marketing means getting the right content to your subscribers and getting that content to them when they want it.
Tia Matsumoto | B2C Email Marketing | Print version Is Ad Tech Living in the Past?
Despite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline.
Matt Kapko | Strategies | Print version Farm Aid Goes Digital to Promote Concert, Family Farms
The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app.
Lisa Lacy | Strategies | Print version More Effective Data Solutions: Bridging CRM and Digital Marketing
Integrating longstanding marketing practices with new customer communication channels.
Dana Hayes Jr. | Media Planning | Print version Say 'I Do' to a Holiday Email Planning Process
Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do."
Kara Trivunovic | Email Marketing | Print version Stop Doing Digital Advertising
Consider these three rules for marketing in a digital world.
Vincent Teo | Strategies | Print version AT&T Calls on College Football Fans to #BeTheFan
The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos.
Lisa Lacy | Strategies | Print version |
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