The Power of Emotion to Drive Purchase Intent
Paul Chaney | Social Media Smarts |       |  | Two seemingly unrelated articles I ran across recently carried a single theme - convey emotion if you want your message heard and products purchased. The first focused on research that revealed images of women shared by brands on Facebook get more "likes," while images of men get more "shares." That made no sense until the author interpreted the results. He said most brand images of women show them wearing the product. Images of men, on the other hand, are cast in a different context... |
NASA Launches Instagram Account, Robotic Research Mission
Lisa Lacy | Social Media | |  | One small step on a social media platform is one giant leap for Instagram. That's because NASA, the National Aeronautics and Space Administration, launched an official Instagram account on September 6 - a social profile it says will "take its fans on an out-of-this-world journey through images of Earth and beyond." According to a press release, with content including aeronautics, astrophysics, Earth science, and human spaceflight, the NASA account will provide a view of the agency... |
Facebook Updates Promotion Policies
Roger Katz | Social Media Smarts | |  | Last week, Facebook announced some changes to its policies for running promotions (campaigns that require entry, registration, elements of chance, giveaways, etc.) on its platform. Contests and sweepstakes are a mainstay of social brand engagement, so these changes are of interest to all brands marketing on Facebook. A quick rundown: Facebook business pages can now collect promotion entries by having people post on the page, or comment/like a post. Pages can collect entries... |
Everything You Need to Know About Social at #SESSF
John Lee | Social Media Smarts | |  | Fact: social conversation at last March's SES New York spiked so high that it overloaded a popular URL shortener for a few minutes. That's how you know this show isn't playing around when it comes to social. But with 80-plus sessions, 3,000-plus attendees, and even more thousands of tweets posted, it can be hard to map a social plan of action. But no worries. This post is designed to help you - the social marketer, or maybe someone just interested in social - get the most out of... |
Pinterest Launches New York Fashion Week Hub
Anna Lee | Social Media | |  | Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual fashion hub. New York Fashion Week (NYFW) is kicking off next Thursday and the streets of New York City are going to be swarming with models, designers, editors, and celebrities as they make their way to countless shows and parties. It’s a spectacle to behold but not all of us can be there to experience the excitement in person.... |
More Effective Data Solutions: Bridging CRM and Digital Marketing
Integrating longstanding marketing practices with new customer communication channels.
Dana Hayes Jr. | Media Planning | Print version Say 'I Do' to a Holiday Email Planning Process
Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do."
Kara Trivunovic | Email Marketing | Print version Stop Doing Digital Advertising
Consider these three rules for marketing in a digital world.
Vincent Teo | Strategies | Print version AT&T Calls on College Football Fans to #BeTheFan
The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos.
Lisa Lacy | Strategies | Print version Edge Shave Gel Revives Irritation Solutions
The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year.
Lisa Lacy | Strategies | Print version New Yahoo Logo Revealed
Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.
Dave Neal | Strategies | Print version Michelle Smith and Persuading Your Potential Customers
We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs.
Bryan Eisenberg | ROI Marketing | Print version Is Your SEM Focus Too Conservative? Questioning Your Winning Formula
In the evolutionary struggle for business survival, it's vital to adapt.
Andrew Goodman | Paid Search | Print version The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes
No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done.
Gary Stein | Strategies | Print version Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach.
Lisa Raehsler | Paid Search | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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