Facebook Updates Promotion Policies
Roger Katz | Social Media Smarts |       |  | Last week, Facebook announced some changes to its policies for running promotions (campaigns that require entry, registration, elements of chance, giveaways, etc.) on its platform. Contests and sweepstakes are a mainstay of social brand engagement, so these changes are of interest to all brands marketing on Facebook. A quick rundown: Facebook business pages can now collect promotion entries by having people post on the page, or comment/like a post. Pages can collect entries... |
Everything You Need to Know About Social at #SESSF
John Lee | Social Media Smarts | |  | Fact: social conversation at last March's SES New York spiked so high that it overloaded a popular URL shortener for a few minutes. That's how you know this show isn't playing around when it comes to social. But with 80-plus sessions, 3,000-plus attendees, and even more thousands of tweets posted, it can be hard to map a social plan of action. But no worries. This post is designed to help you - the social marketer, or maybe someone just interested in social - get the most out of... |
Pinterest Launches New York Fashion Week Hub
Anna Lee | Social Media | |  | Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual fashion hub. New York Fashion Week (NYFW) is kicking off next Thursday and the streets of New York City are going to be swarming with models, designers, editors, and celebrities as they make their way to countless shows and parties. It’s a spectacle to behold but not all of us can be there to experience the excitement in person.... |
Airbnb’s Hollywood & Vines Crowdsources Short Film
Lisa Lacy | Social Media | |  | For six days, travel rental site Airbnb solicited shots for Hollywood & Vines, a short film composed of Vine videos that it says is not a marketing campaign but rather an effort to get its community more involved. According to the brand, it is the first short film directed through Twitter and crowdsourced through Vines. The best shots will be selected and combined into a five-minute film that will air on the Sundance Channel on September 12 and on the Hollywood & Vines site on September... |
5 Ways Mobile Marketing Can Help Retailers This Holiday Season
Michael Della Penna | Community Management | |  | The holiday shopping season will be here before you know it. Now is the time retailers need to think about all the ways mobile marketing can help them reach their goals. Here's five ways they can: Responsive design. With the growing number of emails being opened on a mobile device (surpassing 50 percent or more), optimizing email rendering to create a great customer experience is critical this holiday season. But why then have nearly a third of marketers surveyed at my company's... |
New Yahoo Logo Revealed
Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.
Dave Neal | Strategies | Print version Michelle Smith and Persuading Your Potential Customers
We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs.
Bryan Eisenberg | ROI Marketing | Print version Is Your SEM Focus Too Conservative? Questioning Your Winning Formula
In the evolutionary struggle for business survival, it's vital to adapt.
Andrew Goodman | Paid Search | Print version The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes
No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done.
Gary Stein | Strategies | Print version Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach.
Lisa Raehsler | Paid Search | Print version A1 Challenges Loyal Fans in the A1 Games
The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative.
Lisa Lacy | Strategies | Print version Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'
Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to that uniquely Boston accent, and then post their message on Twitter.
Matt Kapko | Sports & Entertainment | Print version Control the Chaos With Affiliate Partners in PPC
At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control."
John A. Lee | Search Marketing | Print version Digital Media's Social Summer
Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns.
Tessa Wegert | Media Buying | Print version Just How Valuable Is Your Big Data?
As people get more excited by big data, I get excited by small data. It may be small but it's powerful.
Neil Mason | Verifying Business Value | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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