Four Ways to Turn Customer Frowns Upside Down via Social Media
Guest | Social Media |       |  | A satisfied customer will tell three friends, a dissatisfied customer will tell 10 friends about their experience, as the marketing truism goes. In today’s digitally connected, 24/7 world, the effect of this truism is amplified even further. This could not be more clearly represented than in the curious case of Mr Hasan Syed vs. British Airways (BA). Earlier this month, Mr. Syed took to twitter to complain about his father’s lost baggage. The difference, he paid $1,000 to promote... |
NBC and Fox Lead the Way In TV Network Online Social Chatter
Lisa Lacy | Social Media | |  | With fall comes new TV seasons and social media analysis firm NetBase has analyzed seven shows to find the opinions expressed across social media to determine which shows and networks viewers are most eager to see return. NetBase says it looks at the social web, including Twitter, Facebook, blogs, forums and news. In this particular study, the firm included American Idol, Dancing with the Stars, Homeland, Modern Family, NCIS, New Girl and The Voice. A NetBase representative says... |
Social Media Content Strategies - A Performance-Based Approach
Jon Wade | Social Media | |  | A dawning realization is happening in Asia, finally. It's now becoming apparent to agencies and clients alike that it's not just about having a [large] social media presence anymore but more importantly, it’s about what you do with said presence. It is about the content that populates it and, perish the thought, achieves the business objectives the channel was originally put in place by the organization to deliver. And as we all breathe a collective sigh of relief and stop counting... |
Creating a Brand Drumbeat in Social Media
Harry Gold | Social Commerce | |  | The problem. Let me start this column with kind of a negative paragraph: social media marketing for many companies is a sort of catchall content distribution bullhorn. It serves many masters including corporate marketing, product marketing, customer service, corporate social responsibility, PR, and even HR. The result is often a social publishing hodgepodge of materials based on real-time opportunity and whatever content may be on hand. We are all part of this practice and typically... |
A New ACID Test for Spreadable Campaigns
Guest | Social Media | |  | The rise of social media as a form of publishing or sharing content has suddenly and permanently changed the media landscape. The vast majority of content being circulated today is shared socially over the Internet. As people's behaviors shift to meet this change in their environment, the traditional model of publishing is becoming obsolete and as a result the public has a much better ability to select the content that they want and ignore what they don't. For advertisers this... |
AARP Taps Star Trek's George Takei to Navigate YouTube Series
Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series.
Lisa Lacy | Strategies | Print version 11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking.
Mark Ryan | Analyzing Customer Data | Print version PowerMap: Excel Charting Plus Bing Maps on Steroids
Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast.
John Gagnon | Paid Search | Print version Nielsen Study: Trust in Online Advertising Increasing
The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about brands.
Yuyu Chen | Stats | Print version Millennial Media Forms Mobile Ad Exchange With AppNexus
Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals.
Matt Kapko | Mobile | Print version Chipotle’s Scarecrow Advocates ‘Food with Integrity’
The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut.
Lisa Lacy | Strategies | Print version Six Best Practices to Steal from Native Advertising
Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not.
Kristin Kovner | Media Buying | Print version Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?
Mediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase.
Adaline Lau | Search Marketing | Print version Breaking Down Silos Key to Converged Media in Marketing
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013.
Thom Craver | Search Marketing | Print version #DunkinReplay Recreates Monday Night Football Action
The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products.
Lisa Lacy | Strategies | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment