Pinterest plans "promoted pins" pilot program Pinterest is to begin testing "promoted pins," with participants seeing their content promoted in search results and category feeds. The network won't accept payment for the pins during the testing phase, and promised that it will strive to make promoted content tasteful and non-intrusive. "I know some of you may be thinking, 'Oh great ... here come the banner ads.' But we're determined to not let that happen," CEO Ben Silbermann wrote in a blog post announcing the test. Advertising Age (tiered subscription model) (9/19), TechCrunch (9/19)  | How Google helps retailers turn Big Data into big insights
September 26 - 9am PT/12pm ET
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 | Tesla chief posts "help wanted" ad on Twitter Tesla Motors is recruiting engineers to help build self-driving cars, and is advertising the positions by posting "help wanted" notices on Twitter. Tesla CEO Elon Musk posted a message soliciting help from "[e]ngineers interested in working on autonomous driving." With 380,000 followers, Musk likely can reach more people on Twitter than via conventional classified ads, analyst Karl Brauer says. Bloomberg (9/19)  | An Invitation for SmartBrief Readers
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 | How Pinterest can work for B2B marketing Pinterest drives as much, if not more, revenue per click than Twitter and Facebook, making it an effective place for business-to-business marketers to position their brand, Erica Ayotte writes. Pinterest's international expansion can help companies find prospective leads in new markets, and the visual aspect of the site is engaging enough to drive robust traffic back to a B2B site, Ayotte writes. Pinterest's visual nature also allows marketers to easily repurpose other content, she writes. SmartBrief/SmartBlog on Social Media (9/20) Facebook update is bad news for black-hat marketers Facebook's latest updates to its EdgeRank algorithm could have a big effect on social media marketers, James Thomas writes. People who play by the rules should be fine, but unethical marketers could find that shady tricks no longer give them or their clients much of an edge. "[T]he impact will be small to begin with, then all of a sudden the social hammer will drop and thousands of black hat practitioners will be out of a job," Thomas writes. Social Media Explorer (9/20)  | How will you keep up with the changing face of condition management?
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