 | Want More Leads, Sales and Greater Profits? Best-in-class companies focused on aligning sales and marketing efforts close 500% more leads. With annual revenue increases as high as 24% and 6 times more profitability, these sales and marketing teams are kicking it. Join us at DemandCon and hear from Don Peppers, Intel, IBM, ADP, Mitel and others on how to close more sales. | | Foursquare says it now has 40 million users Foursquare has 40 million users, the company said, an increase of 5 million from its previous tally. Coupled with the site's new focus on advertising and geosocial discovery, that suggests a bright future, writes Nick Statt. "Things are looking up for the location-based social network," he writes. CNET (9/5)  | Best practices for engaging your customers
This video discusses how CMOs and CIOs can collaborate to make sense of vast amounts of data and forecast predictive insights. By integrating their initiatives and applying best practices, they can manage three key imperatives: delivering value to empowered customers, fostering lasting connections, as well as capturing value and measuring results. Watch the video to learn more. |
 | Downy shows its #Softside on social-driven billboards Procter & Gamble's Downy is combining digital out-of-home with its social media "Bring out the #Softside" campaign by constantly updating its billboards with content that has the strongest engagement on Twitter and Facebook. Digital billboards allow the company to quickly make changes, and this is the first time P&G has used "digital out-of-home to amplify a social-by-design initiative," said Eric Gruen, P&G's fabric care digital brand manager. Adweek (9/5)  | Big Data Turns Labor Information Into Gold
Today, manufacturers are surrounded by the buzz about Big Data — as well as by the flood of information it represents. Why should they care? The answer is that a Big Data strategy creates opportunities to transform existing information about their workforce into business value. With the right data collection, analysis, and action, manufacturers can turn everyday data 'straw' into information 'gold.' Learn more in this free white paper. |
 | Peer pressure is going digital, researchers say Teens are just as vulnerable to peer pressure as they've always been -- but these days, they're likely to face pressure on Facebook as well as in person, researchers say. A study by University of Southern California researchers found that teens who saw their friends partying and drinking on Facebook were more likely to get drawn into similar behavior. "These results provide evidence that friends' online behaviors should be considered a viable source of peer influence," the report notes. The Independent (London) (tiered subscription model) (9/5) | How to make the most of LinkedIn Brands that use LinkedIn need to make sure they're using the platform effectively, small-business leaders said at a recent forum. That means linking your profile to your other Web presences, getting your full team involved with producing social content, and making sure you're adding value rather than simply touting your own products and services. "Demonstrate value to followers and results will follow," writes Davis Schneider. LinkedIn Blog (9/5)  | Help drive your business forward with Visa Payroll
Give your employees more time & money & they'll be more productive. Visa Payroll cards will help save your employees time & money they currently spend cashing checks. More productive employees will help drive your business forward, even faster. Visit Visa Payroll today. |
 | Captain Kirk vs. Miley's twerk A new video mashup imagines what would happen if the original "Star Trek" crew encountered a twerking Miley Cyrus. Kirk and Spock do their best to resist, but -- well, let's just say the encounter doesn't end well. The Atlantic Wire (9/4) |  | Success is about constantly using your personal network to reach new partners, customers, and talent on behalf of your company." -- Davis Schneider, associate marketing manager at LinkedIn, writing for the LinkedIn Blog | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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