Everything You Need to Know About Social at #SESSF
John Lee | Social Media Smarts |       |  | Fact: social conversation at last March's SES New York spiked so high that it overloaded a popular URL shortener for a few minutes. That's how you know this show isn't playing around when it comes to social. But with 80-plus sessions, 3,000-plus attendees, and even more thousands of tweets posted, it can be hard to map a social plan of action. But no worries. This post is designed to help you - the social marketer, or maybe someone just interested in social - get the most out of... |
Pinterest Launches New York Fashion Week Hub
Anna Lee | Social Media | |  | Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual fashion hub. New York Fashion Week (NYFW) is kicking off next Thursday and the streets of New York City are going to be swarming with models, designers, editors, and celebrities as they make their way to countless shows and parties. It’s a spectacle to behold but not all of us can be there to experience the excitement in person.... |
Airbnb’s Hollywood & Vines Crowdsources Short Film
Lisa Lacy | Social Media | |  | For six days, travel rental site Airbnb solicited shots for Hollywood & Vines, a short film composed of Vine videos that it says is not a marketing campaign but rather an effort to get its community more involved. According to the brand, it is the first short film directed through Twitter and crowdsourced through Vines. The best shots will be selected and combined into a five-minute film that will air on the Sundance Channel on September 12 and on the Hollywood & Vines site on September... |
5 Ways Mobile Marketing Can Help Retailers This Holiday Season
Michael Della Penna | Community Management | |  | The holiday shopping season will be here before you know it. Now is the time retailers need to think about all the ways mobile marketing can help them reach their goals. Here's five ways they can: Responsive design. With the growing number of emails being opened on a mobile device (surpassing 50 percent or more), optimizing email rendering to create a great customer experience is critical this holiday season. But why then have nearly a third of marketers surveyed at my company's... |
Services Marketing in the Internet Age
Mandar Marathe | Community Management | | | | Back in 2007, I took an optional class in "Services Marketing" taught by Professor Leonard Berry at Texas A&M, Mays Business School. Before attending the MBA program, we (MBA students) received a copy of "Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success." The book was an eye-opener to services marketing. Dr. Berry studied labor-intensive companies like Enterprise Rent-A-Car, baseball team Saint Paul Saints, and The Charles Schwab Corporation and made... |
Popeyes Celebrates Love That Chicken Month With a Virtual Choir
The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine.
Lisa Lacy | Strategies | Print version Real-Time Confessions From an Analytics Executive
Convergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists.
Rand Schulman | Convergence Analytics | Print version Getting' Jiggy With GIFs
How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution.
David Toner | Video | Print version How to Create Customer Personas That Make an Impact
Here are just three of the ways you can collect and analyze data from your customers to create personas.
Justin Williams | Advanced Email Marketing | Print version 5 Things to Do Today to Make the Rest of Your Year Easier
The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year.
Kristin Kovner | Media Buying | Print version Should All Brand Activities Online Drive to E-Commerce?
The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale.
Charlie Wang | Retail | Print version Video: BrightEdge Focuses on Innovation and Delivering for Customers
An interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference.
Melanie White | Strategies | Print version Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk
With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia.
Adaline Lau | Display Advertising | Print version The State of Video Advertising
An interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid.
Julie Ginches | Display Advertising | Print version Authenticity Through Mobile Marketing
As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way.
Jason Burby | Local | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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