Wednesday, September 25, 2013

Inside NASCAR's social media command center

Facebook, Twitter to get limited access to Chinese market | Analysis: U.S.-based social sites would face significant hurdles in China | YouTube's comments section to integrate with Google+
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September 25, 2013
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Today's BuzzSponsored By
Facebook, Twitter to get limited access to Chinese market
China reportedly plans to make Facebook and Twitter accessible from within a free-trade zone in Shanghai. The aim in unblocking the sites is less to give Chinese Web users access than to make foreign visitors feel at home, sources said. "If they can't get onto Facebook or read The New York Times, they may naturally wonder how special the free-trade zone is compared with the rest of China," a source said. NBC News/Reuters (9/24)
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Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign
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Network UpdateSponsored By
YouTube's comments section to integrate with Google+
YouTube is forging closer ties with Google+ in a bid to clean up its notoriously troll-infested comments sections. The strategy is meant to add accountability for commenters, and will allow people to converse semi-privately with people from their Google+ circles. Publishers will also have access to a new set of comment-moderation tools. GigaOm (9/24)
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Ideas in ActionSponsored By
CNN chief gives social media a wary welcome
CNN should embrace social media, but shouldn't grow beholden to online chatter, says CNN Worldwide President Jeff Zucker. Editors and reporters should be aware of and guided by social buzz, but shouldn't outsource their editorial judgment to online commentators, Zucker says. "We can't be strictly driven by what people are talking about on social," he says. Adweek (9/24)
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@Horse_ebooks, we hardly knew ye
@Horse_ebooks, a Twitter feed that appeared to be automated to post random passages from e-books, has been revealed to be a human-run "conceptual art installation." Founders Jacob Bakkila and Thomas Bender celebrated their outing by launching a hot line where they delivered dramatic readings of some of their tweets to their fans, and by announcing that they would soon stop tweeting. "No one wants to work on a painting forever," Bakkila said. "When it's done, it's done." ABC News (9/24)
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Forrester Report: Performance Strategies for Mobile & Web Delivery
Customers and prospects expect fast, quality web and mobile experiences independent of the browser, device, or network they use. Yet in a new commissioned study conducted by Forrester Consulting on behalf of Akamai, Forrester discovered that companies often struggle in this complex environment. Download the study now and see how you can do more while minimizing cost and complexity.

Research and ReportsSponsored By
Survey: 47% of marketers expect social-spending boost in next year
Nearly half of marketers plan to increase spending on social media in the next 12 months, according to an Advertiser Perceptions survey of 2,000 marketer and agency professionals. The extra money could be coming at the expense of Web portals -- 16% said they expect to spend more on that category, and 24% said they expect a decrease. Advertising Age (tiered subscription model) (9/24)
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The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed!
 
SmartPulseSponsored By
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How Google helps retailers turn Big Data into big insights
September 26 - 9am PT/12pm ET
Explore how retailers can glean profit-boosting ideas and forward-thinking solutions from giant datasets, courtesy of Google Cloud Platform. Featuring Daniel Powers, Director of Sales for Google Cloud Platform; Giovanni DeMeo, VP Global Marketing and Analytics for Interactions Marketing; and Paul Lilford, Global Director at Tableau Software. RSVP now!

Featured Content
The Takeaway
Inside NASCAR's social media command center
NASCAR officials use real-time tracking to keep tabs on how many online mentions they're getting from minute to minute during races, a strategy they say helps them deliver a better experience to racing fans. "We use a metaphor that it's like an empty swimming pool filling with data; and as you get more water in the pool, you will be able to dive deeper on analysis and insight," says Sean Doherty, director of digital and social media engagement at NASCAR. USA Today (9/24)
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Social Shareable
Fossil footprints appear to show wall-walking dinosaurs
Researchers in Bolivia say they've discovered what appears to be fossilized dinosaur footprints that lead straight up a 300-foot cliff. Evidence for a prehistoric Spider-man? Not quite -- researchers believe the formation was originally a horizontal mudflat, and that it was twisted into a vertical cliff by tectonic movements. Kuriositas (U.K.) (9/23)
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Editor's Note
6 steps to seeing your name in SmartBrief on Social Media
Everyone knows that SmartBrief on Social Media brings together great content on social media marketing each day -- but did you know we also publish original blog posts, videos and interviews with social media thought leaders on our own blog network? Submitting guest posts for SmartBlog on Social Media couldn't be easier, and it's a great way to share your perspective with the entire SmartBrief on Social Media audience. If you're interested in seeing your name in SBoSM, just check out our handy step-by-step guest post guide and then e-mail editor Stephen Yusko for more information.
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Who's Hiring?
Position TitleCompany NameLocation
Digital StrategistBeeby Clark+MeylerNew York, NY
Social Media Community ManagerBeeby Clark+MeylerStamford, CT
Click here to view more job listings.
 
SmartQuote
The conversation is happening, and if you don't engage in it, there are so many things that can go wrong."
-- Josh Pelz, head of digital at Engine Shop, as quoted by USA Today
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
 
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