Facebook exec talks with China's top Web regulator Facebook Chief Operating Officer Sheryl Sandberg met Tuesday with Cai Mingzhao, head of China's State Council Information Office, prompting speculation about the social network's ambitions in China, where access to Facebook is blocked. The pair reportedly discussed Chinese companies' use of Facebook in foreign markets, but experts say China's domestic market would likely remain off limits to Facebook for the foreseeable future. Bloomberg (9/11)  | Social Hunger Report: Why your audience craves social integration Your audience craves social media! How do we know? We went right to the source: your audience. We asked hundreds of people about their attitudes, opinions, & beliefs when it comes to brands leveraging social media. The results were astounding! Download our free report to see what they said! | | Google+ gets embeddable posts, expanded author attribution Google+ has followed Facebook's lead by making its users' public posts embeddable on third-party websites, as it seeks to extend the reach of Google+ content. The social network also unveiled expanded author attribution, "a feature that ties an author's web article or blog post to their Google+ profile," Kurt Wagner writes. Seth Sternberg, director of Google+ platforms, wrote in a blog post that "We want to make it easy to expand your audience across the web." The Drum (Glasgow, Scotland) (9/10), The Verge (9/9), Mashable (9/9)  | White Paper: Innovating at the Pace of Mobile
Mobile adoption is occurring at an unprecedented pace, creating a tremendous opportunity no company can afford to ignore. Success requires the ability to overcome the limitations of wireless networks and delivery systems, and a strategy for handling the extensive and ever-growing diversity of end-user devices. Learn how your company can capture the mobile opportunity. |
 | Rivals turn to Twitter as Apple announces new iPhones Apple's major rivals all took out Twitter ads on Tuesday in a bid to counter the online buzz surrounding the launch of new iPhone models. Nokia, Samsung, Microsoft and others bought ads tied to Twitter searches for "Apple" or "iPhones" in an effort to capitalize on the 25,000-tweets-per-minute chatter spurred by Apple's event. BuzzFeed (9/10) How the pope learned to love Twitter The grassroots nature of the Web poses a big challenge to the authority of top-down organizations such as the Catholic Church -- which might explain why the pope has embraced Twitter, writes Lawrence Krauss. "[C]hurches are regrouping to explore how to exploit the Internet and social networking tools to help regain lost ground," Krauss writes. The Daily Beast (9/11)  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | The trouble with studying Facebook Some studies have suggested that Facebook use makes people unhappy, but others have found that social networking helps people cope with stress and pain, and provides a psychological and physiological high. That contradiction shows the difficulty in generalizing about social media users' habits, Maria Konnikova writes. "What makes it complicated is that Facebook is for lots of different things -- and different people use it for different subsets of those things," says psychologist Samuel Gosling. The New Yorker (free content)/Elements blog (9/10)  | Why Leading Marketers outperform
Evolving technology and social trends offer many avenues for improving customer engagements. Forward-thinking organizations can now interact with individuals, while using insights from hard data to improve how they invest in marketing resources. Read the free white paper for more information on how to launch a system of engagement that fuels growth and innovation. |
 | Why brands could benefit from some social star power A tweet from "Breaking Bad" star Aaron Paul earned six times as many engagements as a near-identical tweet from the official @BreakingBad_AMC account -- a reminder, writes Jonathan Farb, that celebrity is a powerful tool for social media marketers. "[L]everaging key talent is an incredibly effective way for brands to earn media, and most don't take advantage of it enough," Farb writes. SmartBrief/SmartBlog on Social Media (9/11) | Colo. police arrest man on a drunken horseback ride A Colorado man has been arrested after getting drunk and attempting to ride his horse to his brother's wedding, which was 600 miles away in Utah. Police stopped the man after motorists complained about a horse rearing up in traffic, only to find that the man was drunk, and carrying saddlebags packed with cans of beer, a pistol and a dog. "It's probably the first time in department history that we have pulled someone over for driving under the influence while on a horse," said Ryan Huff of the University of Colorado Police Department. Reuters (9/10) |  | [T]he world of constant connectivity and media, as embodied by Facebook, is the social network's worst enemy." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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