Email Is History
Dave Hendricks | Email Marketing Optimization |       |  | One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Typically a minimum of six characters but sometimes requiring as many as eight, the username is an antiquated concept that doesn't help publishers, users, or anyone else. What's the solution? Publishers should ditch the oft-forgotten "username" and replace it with something that everyone can remember: one of the user's email addresses. There are four reasons why the email... |
How Do Consumers Feel About Gmail Tabs?
Justin Williams | Email Marketing | |  | Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been? "For most consumers, this is a welcome change," says Movable Ink VP of Marketing Jordan Cohen. "That's my takeaway from listening to multiple social channels." Several studies corroborate Cohen's opinion. The "Gmail Tabs Consumer Survey 2013," released by StrongView (disclosure: my company) last week, states... |
Leaky Bucket? Strategies for Managing Unsubscribes
Tia Matsumoto | B2C Email Marketing | |  | You've optimized your acquisition process; you're gaining new customers; you're sending them the content you promised when they signed up. You should be growing your customer base, right? Not if you aren't able to plug the leak on the other end. You may want to consider opt-down and other options, rather than a simple "Bummer, see ya later." There are three ways to do this effectively. Reduce frequency. It's entirely possible your subscribers don't want to hear from you every... |
Say 'I Do' to a Holiday Email Planning Process
Kara Trivunovic | Email Marketing | |  | Over Labor Day weekend, my brother-in-law got married. Despite the fact that he had what is considered a "small" Serbian Orthodox wedding (a mere 350 guests), I think I put more effort into his wedding than I did my own, when I had nearly 1,000 attendees. Why? First, my husband, all three of our kids, and I were in the wedding; that's a management feat in and of itself. Also, we hosted the Skup (wedding pre-party) at our house the morning of the wedding, for about 150 people. It... |
The Fastest Growing and Most Valuable Email Marketing Companies
Simms Jenkins | Email Marketing Best Practices | |  | I wrote last year about "Email's Place in the Emerging Entrepreneurial Economy" and with the 2013 Inc. 5000 list just released, I thought it would be good to take a fresh look at the email-related companies making a splash in the private sector and public markets. While much of the economy continues to sputter, the median growth rate of 2013 Inc. 5000 companies is an impressive 142 percent. The companies on this year's list report have created over 520,000 jobs in the past three... |
Essential Tips for Facebook's New News Feed Ad Unit
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.
Merry Morud | Strategies | Print version Creating a Brand Drumbeat in Social Media
A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating from it.
Harry Gold | Social Commerce | Print version Creating an Inbound Marketing Content Strategy
How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you.
Luke Summerfield | Publishing | Print version What's the Impact of gTLDs on Social Media?
Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands?
Jennifer Wolfe | Data-Driven Marketing | Print version Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile
Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads.
Matt Kapko | Strategies | Print version E! Debuts Interactive Pop Culture Talk Show
The show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6.
Lisa Lacy | Social Media | Print version Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]
ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more.
Jessica Lee | Social Media | Print version Groupon Acquires Last-Minute Travel App Blink
Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings.
Mary Lisbeth D'Amico | Strategies | Print version What Does It Really Mean to Be a Social Business?
There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations.
Michelle Killebrew | Social Media | Print version Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization
Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site.
Aubrey Beck | Conversion & ROI | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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