Marketers adjust to constantly changing social media Advertisers are learning that social media companies have great control over how much traffic ad campaigns are likely to generate, leaving them with little option but to adjust and adapt. As was true with recent tweaks in Facebook's news feed, "when Google changes its algorithm or if Twitter changes, it does impact how we as marketers have to think about managing our communication," says Anthony Soohoo, CEO of Dot & Bo. Mashable (12/30)  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
 |  | Content Analytics: Helping the Best-in-Class Drive Superior Customer Service
Today's enterprises aren't leveraging the huge amount of unstructured data they create, putting them at a disadvantage. Aberdeen's January 2013 research on Data Management for Big Data surveyed 125 organizations worldwide and identified the best-in-class practices for unstructured data management. Download to learn more. |
 | Social TV breathes life into soap operas Soap operas including CBS' "The Young and the Restless," ABC's "General Hospital" and NBC's "Days of Our Lives" have seen their ratings tick up in recent months, thanks in part to a surge in TV-related social chatter. Tweets about TV shows were up 38% between the second quarter of 2012 and the same period in 2013, Nielsen says, and some producers are using social buzz to guide plot points and character development. CNBC (12/31)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 | Report: Women are social media's power users Women are more likely to use every social media platform except LinkedIn, according a Pew Research study. Every major network has seen an increase in users over the past year, with 73% of online consumers using at least one. Instagram in 2013 showed strong gains with 18-to-29-year-olds and African-Americans. Adweek (12/30)  | Selecting Your Equity Compensation Management Solution
Before selecting a stock plan management solution, consult our Buyer's Guide to understand the 11 criteria to use in evaluating your options and selecting the best solution for your company's needs. Whether you are purchasing a platform for the first time or making a switch from your current solution, there are features that your system needs to have—make sure you know what to look for in this free Buyer's Guide. |
 | Survey indicates tech execs aren't buying into the social enterprise A Sierra Ventures survey of chief information officers found that they largely agree that enterprise social software didn't fulfill the hype this year. "They don't feel there's any evidence for a return on investment," Sierra's Al Campa says. "... It just didn't move the needle for them when compared to other technologies they looked at." All Things D (12/30)  | Break Down Barriers and Reduce Cycle Times with DevOps
Learn how companies like Netflix, Amazon, Etsy, Facebook and many more deliver new features faster, sometimes several times per day, while other companies wait months to release software updates. Dismantling the traditional silos between Development and Operations, their teams work together through what is now known as DevOps. Download the free report now. |
 | Commentary: Here's why things are looking up for 2014 There are plenty of reasons to be optimistic about the world's prospects in 2014, Chris Higgins writes. Among the best: life expectancy is soaring worldwide, poverty and hunger rates are down, and health workers are winning their battles against polio, HIV, malaria, Guinea worm and tuberculosis. MentalFloss.com (12/30)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | SmartBrief will not publish Wednesday In observance of New Year's Day, SmartBrief will not publish Wednesday. Publication will resume Thursday. |  | We always knew that we'd actually end up advertising on Facebook to reach more people than what we could in organic anyways. So it's not necessarily overly surprising that that's what we're going to have to do." -- Brenda Arndt of Amplifon, as quoted by Mashable | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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