 | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | Facebook and the future of medical records Health care professionals should create systems modeled on Facebook to facilitate the sharing and updating of medical records, writes Melissa McCormack. The social network's privacy settings could be adapted to handle medical information; status updates could be used to log diagnoses and treatments; and the friendships feature could be used to connect patients to health care providers, she writes. "[A] Facebook timeline approach could be just what medical records need," McCormack writes. Quartz (12/27)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 | Athletes find hard work is the key to success on Twitter Pro athletes increasingly are turning to Twitter to interact with fans and boost their personal brand. Experts say athletes need to steer clear of posting obvious marketing messages, and to focus on building authentic, well-maintained relationships. "The adage is true. The harder you work, the luckier you get," says David Gerzhof Richard, a marketing professor at Emerson College. American Public Media/Marketplace (12/27)  | Download: Seven Questions Every Advertiser Should Ask About Ad Performance
It's important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your campaigns with these simple questions for maximum ROI. Get the guide! |
 | Are your engagement levels twisting in the wind? Studies suggest that social content generates more engagement and sharing when the weather is bad, presumably because people are more likely to be stuck indoors surfing the Web. That's something marketers can use to their advantage, although it's important not to appear to be taking advantage of adverse weather events, Steve Olenski writes. "Take off your marketing/ROI hat and just be a person -- a human being -- and use your common sense and best judgment," Olenski writes. Marketing Land (12/26)  | Equity Compensation in a Say-On-Pay World
The "say-on-pay" provision represents a significant extension of traditional corporate governance. Investors are now demanding greater connection between executive pay and company performance, as well as more detailed disclosures related to executive compensation programs. This paper provides a primer in the key accounting implications of these vehicles that shareholders are demanding to see. Download the paper to learn more. |
 | Marked sharks tweet warnings to nearby swimmers Australian scientists say they have equipped 320 sharks with transmitters that will automatically tweet warnings to surfers and swimmers when the sharks approach popular beaches. The tweets will include the breed and the size of the shark, allowing people to make informed decisions about whether to enter the water. Sky News (12/26)  | Keeping the Mobile Enterprise Moving
Enterprises can't afford to be left behind as mobility surges to the forefront of IT and business strategies. Nor can they afford to churn out poorly performing mobile apps that alienate users and sap valuable IT assets. This white paper examines current trends in enterprise mobile app use. Download the free paper now. |
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