Monday, December 30, 2013

Where will Facebook go next year?

Twitter shares slump after analyst says price has gone "too far, too fast" | Where will Facebook go next year? | How a college student created a million-dollar company on Instagram
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December 30, 2013
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Today's Buzz
Twitter shares slump after analyst says price has gone "too far, too fast"
Twitter's share price decreased 13% on Friday after an analyst at Macquarie Capital said the company's price had increased "too far, too fast." "We continue to believe that Twitter as a company has a bright future and many opportunities ahead. However, as a stock, we believe nothing has changed over the last 15 days to justify the rise in valuation," Macquarie's Ben Schachter said in a report. The Wall Street Journal (tiered subscription model) (12/27), Bloomberg (12/27)
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Cloud Computing 101: It's a Brave New Virtual World
54% of all businesses now use cloud computing. And of this group, nearly 75% use different types of clouds or multiple services in the same cloud. The recent advances in the field of cloud computing now offer small businesses a myriad of opportunities to save time, resources and money, all while keeping important data more secure. Download your free white paper, Cloud Computing 101 today.

Network UpdateSponsored By
Where will Facebook go next year?
Facebook has had mixed results this year, but there are plenty of areas where it could improve in 2014, Kristin Burnham writes. The network could upgrade its search functions and news filters and create new options to help users control the way their information circulates, Burnham writes. InformationWeek (12/30)
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Reinvent Your Branch Offices
Internet and mobile banking are quickly replacing the original purpose of your bank's branch offices—to manage deposits, withdrawals and other transactions. However, there is significant evidence that maintaining a presence in your community in the form of a physical branch is still very important. Click to learn more.

Most Read by Marketing Decision MakersSponsored By
Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost!

Ideas in ActionSponsored By
Are food brands missing a chance to poke fun at McDonald's?
Twitter could be a prime channel for fast-food brands to take shots at McDonald's for advising its employees not too eat many of its menu offerings, but so far most of them have been silent, Christopher Heine writes. "It's a little bit surprising that more health-minded fast-food competitors like Au Bon Pain or frozen yogurt chains such as Pinkberry or Mango haven't jumped at the chance to get topical on Twitter," Heine writes. Adweek (12/27)
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The 4 Fundamentals of Financial Reporting for Equity Compensation
Equity compensation is an essential tool for attracting and retaining top talent, managing working capital, and motivating employees to think like shareholders. Unfortunately, the accounting and reporting requirements of these programs can be a burden. Learn the processes and practices you need to minimize the headaches of share-based compensation while preserving its advantages. Download the free white paper now.

Research and ReportsSponsored By
British teens "embarrassed" by Facebook, researcher says
A 15-month study of social media in eight countries says the social network is "dead and buried" among British teenagers, many of whom would be "embarrassed even to be associated with it," researcher Daniel Miller says. The study's findings shouldn't be too worrisome for Facebook, as the network will likely continue to appeal to adults, Ryan Tate writes. Wired.com (12/27)
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How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today.

The TakeawaySponsored By
Create the perfect hashtag for your next event
Good hashtags can help drive online chatter about conferences and other events, Lauren Dugan writes. Pick something unique, memorable and short enough that it can be tweeted easily, Dugan writes. MediaBistro.com (12/28)
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Keeping the Mobile Enterprise Moving
Enterprises can't afford to be left behind as mobility surges to the forefront of IT and business strategies. Nor can they afford to churn out poorly performing mobile apps that alienate users and sap valuable IT assets. This white paper examines current trends in enterprise mobile app use. Download the free paper now.

Social Shareable
How restaurant servers use hand signals to relay information
Restaurant staff often use hand signals to ensure prompt service and relay details about customers, insiders say. A flashed V-sign is a signal that a group contains a VIP, a finger pointing at a bellybutton means that it's a guest's birthday and a tugged ear means that a restaurateur needs rescuing from a clingy customer. The Washington Post (tiered subscription model) (12/20)
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SmartQuote
The purpose of a hashtag that's associated with an event is to enable those at the event ... to connect to one another, share their thoughts and experiences, and continue to network after the event."
-- Lauren Dugan, writing at MediaBistro.com
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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