Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers
Jim Davidson | B2C Email Marketing |       |  | Every marketer has heard the alarm: "Shopping cart abandonment is increasing!" Many marketers have hit the snooze button, even though cart abandonment reminder emails are a proven revenue generator. While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Sticker shock, indecision, comparison shopping, technical issues... we all know the laundry list of reasons shoppers abandon carts. However, there are many other factors that... |
Email Subject Lines and the Brain
Justin Williams | Advanced Email Marketing | |  | The inbox is a crowded place. Your message is competing along with hundreds of others that are from people who are likely more important to the recipient than your brand. How can you break through the arena of the inbox and stand out? Use your brain, or more accurately, use your recipient's brain. The human brain is an interesting machine, filled with paradoxical mechanisms. It's so interesting that for almost 150 years many scholars have made it their primary focus. Years of study... |
Is Your 'Do Not Reply' Email Address Sending the Right Message?
Kara Trivunovic | Advanced Email Marketing | |  | As a practitioner in the email marketing space, my being truly impressed with an email experience doesn't really happen that often. After all, a brand doing what it "should" is an expectation that I have - because I know they can. But I had a unique experience with a brand recently that I thought would be extremely valuable to share with all of you. You may not deem this an "advanced" email marketing tactic (yet), but the reality is that…well, it is. Your customers have come to... |
Using a Popover as an Acquisition Tactic
Tia Matsumoto | B2C Email Marketing | |  | You know the old saying, "There are two sides to a coin"? The subject of using popovers as an email registration tactic is certainly a two-sided coin for me. On one side, from a marketer's perspective, I identify with the need to boost subscriber acquisition and can fully appreciate the appeal and effectiveness of using properly executed email registration popovers as part of an overall list growth strategy. In my client work, I've seen several examples where popovers have shown great... |
Responding to Changes Like Gmail Image Caching
Justin Williams | Advanced Email Marketing | |  | Recently, Google announced that Gmail will now serve all images through its own proxy servers. This is good news for users-the change removes the need for a user to click "display images" and provides a more secure experience. However, the change caused a stir in the email marketing community. As others have pointed out, Gmail's new feature could actually benefit marketers by allowing more users to see email creative in its full visual glory by default. The downside is a potential... |
No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search
Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.
Benjamin Spiegel | Search Marketing | Print version Email Marketing Isn't Dead - You're Probably Just Using It Wrong
Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually - not as a demographic.
Jon Miller | Marketing Automation | Print version No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.
John Gagnon | Paid Search | Print version Happy Holidays from ClickZ!
As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at ClickZ wish you all the very best over the holidays and for the coming New Year.
ClickZ | Publishing | Print version 2013 a Great Year for Twitter Users, Advertisers & Investors
From launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investors.
Jessica Lee | Social Media | Print version Top 20 YouTube & Video Marketing Stories the Year
YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves, as well. These were the 20 biggest stories in 2013.
Greg Jarboe | Video | Print version Play-Doh Sculpts Year in Review for Facebook, Instagram
Images of the Play-Doh sculptures were released individually and help highlight some of the fun uses of the compound, the brand says.
Lisa Lacy | Strategies | Print version Jonah Berger's 6 STEPPS for Success Applied to Email Marketing
As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more successful email marketing.
Kara Trivunovic | Email Marketing Best Practices | Print version The Only Story That Mattered in 2013
Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled.
Andrew Edwards | Actionable Analysis | Print version Fake It Till You Make It: Buying Premium Placements on the Google Display Network
Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns.
John A. Lee | Search Marketing | Print version |
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