Wednesday, September 18, 2013

Tweets fade, but good design lasts a lifetime

Activists ask FTC to nix Facebook's new data policies | Tencent is the second $100 billion social network | Social media efforts to grow at Wells Fargo
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September 18, 2013
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Today's BuzzSponsored By
Activists ask FTC to nix Facebook's new data policies
The Federal Trade Commission needs to weigh in on Facebook's new data policies, consumer- and child-advocacy groups say, arguing in a letter that a separate set of rules is needed to manage young users' privacy and ensure they are marketed to in a responsible manner. Young Facebook users are a "vulnerable group" who "should not be subjected to the same range of sophisticated ad-­targeting practices that Facebook imposes on adults," the letter says. The Washington Post (tiered subscription model) (9/18)
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Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign
How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas.
 
Network UpdateSponsored By
Tencent is the second $100 billion social network
Chinese social network Tencent saw its market value tick past $100 billion this week, ranking it just behind Facebook as the most valuable social network. Tencent has proven adept at monetizing its 818 million instant-messaging users and its 236 million mobile-chat users, analysts say. "Mobile Internet was the main driver, as this sector has been posting very fast growth," said Eric Qiu of CCB International. Bloomberg (9/18)
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An Invitation for SmartBrief Readers
OPEN Forum is a community where you have access to advice from inside the minds of other forward thinkers — from trusted experts to peers in your field. Gaining access to advice and resources that can help you move your business forward can be as simple as clicking here.

Ideas in ActionSponsored By
Social media efforts to grow at Wells Fargo
After making it through an eight-month pilot project with only minor slip-ups, Wells Fargo is planning a broader roll-out of its social media strategy. More financial advisers will be encouraged to send messages using social networks, with up to 20% of advisers likely to be invited to tweet and post LinkedIn messages. The Wall Street Journal (tiered subscription model) (9/17)
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Is Responsive Web Design Slowing Down Your Site?
Did you know when mobile users are dissatisfied with website performance, 50% are unlikely to visit the site again? Even worse close to 30% of such users are less likely to purchase from that company – across all channels. Read this new white paper from Akamai and find out why responsive web design impacts page load speed.

Research and ReportsSponsored By
Want something to go viral? Get angry, study shows
The most viral emotion on the Internet is anger, with people much more likely to echo angry sentiments than to amplify and recirculate sad, disgusted or joyful messages, researchers at Beihang University in China say. Rage is an attractive emotional bandwagon that social media users love to climb aboard, the researchers found. NBC News (9/17)
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The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed!
 
SmartPulseSponsored By
Have you added hashtags to your Facebook posts?
No  61.14%
Yes  38.86%
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How Speedway Motors revved up its site search with Google
Hangout on Air: 9/19 - 1pm ET
Discover how the world's largest retailer of street rod and racing products increased conversions by 45% with the Google Search Appliance. Featuring Chris Chance, Director of IT for Speedway Motors, and Joe Davidoff, North American Sales Manager for Google Commerce Search. Register now!

Featured Content
The Takeaway
Tweets fade, but good design lasts a lifetime
The rise of ephemeral marketing methods such as social media makes good product design even more important, experts say. Savvy design strengthens a brand and builds trust, and can serve as a resource for marketers planning online campaigns. "Design can live on for years, rather than the months of a TV campaign or the days or minutes in social media," James Fox writes. SmartBrief/SmartBlog on Social Media (9/18)
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Social Shareable
Ring-bearing barn owl sleeps through wedding
A British couple planned to wow their wedding guests by having a barn owl fly down the aisle carrying their rings, but the stunt fell flat when the bird flapped into the church's rafters and fell asleep, the rings still dangling from ribbons tied to its talons. The couple was forced to continue the ceremony using substitute rings, and a work crew later used a ladder to retrieve the owl. Western Daily Press (U.K.) (9/15)
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SmartQuote
Design is a powerful practice, with the ability to change consumer behavior as well as corporate behavior."
-- James Fox, CEO of Red Peak Branding, writing in SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
 
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