Activists ask FTC to nix Facebook's new data policies The Federal Trade Commission needs to weigh in on Facebook's new data policies, consumer- and child-advocacy groups say, arguing in a letter that a separate set of rules is needed to manage young users' privacy and ensure they are marketed to in a responsible manner. Young Facebook users are a "vulnerable group" who "should not be subjected to the same range of sophisticated ad-targeting practices that Facebook imposes on adults," the letter says. The Washington Post (tiered subscription model) (9/18)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Tencent is the second $100 billion social network Chinese social network Tencent saw its market value tick past $100 billion this week, ranking it just behind Facebook as the most valuable social network. Tencent has proven adept at monetizing its 818 million instant-messaging users and its 236 million mobile-chat users, analysts say. "Mobile Internet was the main driver, as this sector has been posting very fast growth," said Eric Qiu of CCB International. Bloomberg (9/18)  | An Invitation for SmartBrief Readers OPEN Forum is a community where you have access to advice from inside the minds of other forward thinkers — from trusted experts to peers in your field. Gaining access to advice and resources that can help you move your business forward can be as simple as clicking here. |
 | Want something to go viral? Get angry, study shows The most viral emotion on the Internet is anger, with people much more likely to echo angry sentiments than to amplify and recirculate sad, disgusted or joyful messages, researchers at Beihang University in China say. Rage is an attractive emotional bandwagon that social media users love to climb aboard, the researchers found. NBC News (9/17)  | The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed! | | Have you added hashtags to your Facebook posts? | No | 61.14% | | Yes | 38.86% | How much of your social interactions feel like a waste of time?  | All of them |  | Most of them |  | Some of them |  | None of them |  | How Speedway Motors revved up its site search with Google Hangout on Air: 9/19 - 1pm ET Discover how the world's largest retailer of street rod and racing products increased conversions by 45% with the Google Search Appliance. Featuring Chris Chance, Director of IT for Speedway Motors, and Joe Davidoff, North American Sales Manager for Google Commerce Search. Register now! |
 | Tweets fade, but good design lasts a lifetime The rise of ephemeral marketing methods such as social media makes good product design even more important, experts say. Savvy design strengthens a brand and builds trust, and can serve as a resource for marketers planning online campaigns. "Design can live on for years, rather than the months of a TV campaign or the days or minutes in social media," James Fox writes. SmartBrief/SmartBlog on Social Media (9/18) | Ring-bearing barn owl sleeps through wedding A British couple planned to wow their wedding guests by having a barn owl fly down the aisle carrying their rings, but the stunt fell flat when the bird flapped into the church's rafters and fell asleep, the rings still dangling from ribbons tied to its talons. The couple was forced to continue the ceremony using substitute rings, and a work crew later used a ladder to retrieve the owl. Western Daily Press (U.K.) (9/15) |  | Design is a powerful practice, with the ability to change consumer behavior as well as corporate behavior." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
0 comments:
Post a Comment