Content Curation for Brands - Time to Take a Deeper Dive
Tessa Wegert | Media Buying |       |  | If you were to curate a collection of content about content curation, you'd have no shortage of material to work with. Content curation is one of the year's biggest industry buzz terms, and for once the hype is justified. Content's central to everything media planners and buyers do. It's also vital to online branding success. In the nearly two decades since digital marketing was born, brands have relied on content to create and sustain placements for their ads. It has afforded them... |
Creating an Inbound Marketing Content Strategy
Luke Summerfield | Publishing | |  | One of the most important pieces of a successful inbound marketing strategy is the content, yet so many marketers are so far off in their content strategy. This causes frustration throughout the organization, inefficient marketing, and many times an abandonment of content marketing all together. This column should serve as an overview of how to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and... |
More Effective Data Solutions: Bridging CRM and Digital Marketing
Dana Hayes Jr. | Media Planning | |  | Experienced marketers often wonder if the convergence of direct marketing and the digital world has been fully realized. We believe this inflection point has arrived and it will drive millions of customer relationship management (CRM) investments into the digital marketplace. In the digital marketplace the targeting offerings are uneven, but the fundamental foundations exist. The good news is today's data science approach allows marketers to model audiences based on content, location,... |
Digital Media's Social Summer
Tessa Wegert | Media Buying | |  | As the summer of 2013 comes to a close, most digital marketers are already knee-deep in winter holiday ad plans. If we want to stay on top of our campaigns, we have to be quick to embrace the next season in the queue. Before we leave this one behind for good, though, it behooves us to look back at what the past few months have left in their wake. It's been a busy season for social media. Facebook Launched Clickable Hashtags We knew it was coming. Many Facebook users had long been... |
Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice
Jonathan Blaugrund | Mobile | |  | I finally caught up with "Breaking Bad" and am now ready to watch the final season. Although I've got a flat-screen TV, I've watched all four seasons of the show on my tablet even though there were times when my wife and I had to lean in to hear a particularly quiet scene. So while the show is beautifully shot, for a variety of convenience factors, I opted for the suboptimal viewing experience of a tablet. Although I have a TV, a computer, a tablet, and a smartphone, the way I use... |
Downy Brings Out the #SoftSide of Life
The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content.
Lisa Lacy | Strategies | Print version #SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists
The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade change and innovation every step of the way.
Matt Kapko | Strategies | Print version Frequency Capping for the Love of God
For now, I just want one thing: the ability to turn off ads for a specific product.
Jim Sterne | Verifying Business Value | Print version New Research Defines Buyer's Journey to 3 Steps
If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails and convert more prospects into leads for your company.
Mathew Sweezey | Marketing Automation | Print version Leveraging IFTTT for SEO and Social Media
Consider this approach in using social media to brainstorm new content ideas for your site.
Scott Kellam | SEO | Print version Pizza Hut Hosts World's Greatest Pizza Party
The effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets.
Lisa Lacy | Strategies | Print version How Do Consumers Feel About Gmail Tabs?
Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been?
Justin Williams | Email Marketing | Print version Essential Tips for Facebook's New News Feed Ad Unit
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.
Merry Morud | Strategies | Print version Creating a Brand Drumbeat in Social Media
A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating from it.
Harry Gold | Social Commerce | Print version What's the Impact of gTLDs on Social Media?
Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands?
Jennifer Wolfe | Data-Driven Marketing | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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