The Fastest Growing and Most Valuable Email Marketing Companies
Simms Jenkins | Email Marketing Best Practices |       |  | I wrote last year about "Email's Place in the Emerging Entrepreneurial Economy" and with the 2013 Inc. 5000 list just released, I thought it would be good to take a fresh look at the email-related companies making a splash in the private sector and public markets. While much of the economy continues to sputter, the median growth rate of 2013 Inc. 5000 companies is an impressive 142 percent. The companies on this year's list report have created over 520,000 jobs in the past three... |
How to Create Customer Personas That Make an Impact
Justin Williams | Advanced Email Marketing | |  | Email marketers are starting to master timely messaging. However, this is as far as many brands go down the path of relevancy. Once the purchase confirmation, abandoned cart, or welcome program ends, subscribers receive the same treatment, as if they were all the same. But we know better. We can expand into even more relevant messaging by creating and using customer personas in our campaigns. Persona creation can be difficult to accomplish and difficult to actually derive benefit... |
Size and Specialization?
Derek Harding | Email Marketing Optimization | |  | I must start this column with a disclaimer. As the CEO of an Omnicom agency I cannot comment on and am not commenting on the Omnicom-Publicis merger. I also have no insider knowledge of the merger, just a perspective on the history of email in big advertising agencies. Innovyx has been owned by Omnicom for 13 years now. Over that time much has changed in the email world and also in the advertising and marketing worlds as a whole. So it was with great interest that I read Simms Jenkins'... |
3 Ways to Avoid a Holiday Scrooge-Fest
Jim Davidson | B2C Email Marketing | |  | You know what doesn't make the stressful holiday season any better? People yelling. Even worse is when they are yelling in your direction. The good news is that year after year, the screams typically originate from the same sources, so there's no need to be caught off guard as long as you think ahead. Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also... |
The Psychological Hierarchy of the Email Campaign
Simms Jenkins | Email Marketing Best Practices | |  | The relationship between the email marketer and the email subscriber is an unspoken alliance, and also a source of constant tension and potential. The email marketer owes her job, database, and likely revenue to the subscriber who provides permission in exchange for (hopefully) special offers, content, and respect and relevancy. The email marketer often loses sight of this invaluable permission during the march to some interdepartmental meeting or shared goal. Too often the email... |
Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'
Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to that uniquely Boston accent, and then post their message on Twitter.
Matt Kapko | Sports & Entertainment | Print version Control the Chaos With Affiliate Partners in PPC
At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control."
John A. Lee | Search Marketing | Print version Digital Media's Social Summer
Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns.
Tessa Wegert | Media Buying | Print version Just How Valuable Is Your Big Data?
As people get more excited by big data, I get excited by small data. It may be small but it's powerful.
Neil Mason | Verifying Business Value | Print version Naver - Why Content Matters
Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why.
Mark Kum | SEO | Print version Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards
At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why it's changing business analytics forever.
Victoria Edwards | Convergence Analytics | Print version Science Students Create Testimonials in Kleenex Xperiments Challenge
The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online.
Lisa Lacy | Strategies | Print version Facebook to Users: You Have Exactly 7 Days Until We Own You
Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and information in connection with commercial, sponsored or related content."
Jessica Lee | Strategies | Print version Analytics Gone Wild
In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules.
Robin Neifield | Strategies | Print version What Does the Future of Mobile Search Marketing Look Like?
Why is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves?
Jeremy Hull | Search Marketing | Print version |
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