How to Create Customer Personas That Make an Impact
Justin Williams | Advanced Email Marketing |       |  | Email marketers are starting to master timely messaging. However, this is as far as many brands go down the path of relevancy. Once the purchase confirmation, abandoned cart, or welcome program ends, subscribers receive the same treatment, as if they were all the same. But we know better. We can expand into even more relevant messaging by creating and using customer personas in our campaigns. Persona creation can be difficult to accomplish and difficult to actually derive benefit... |
Size and Specialization?
Derek Harding | Email Marketing Optimization | |  | I must start this column with a disclaimer. As the CEO of an Omnicom agency I cannot comment on and am not commenting on the Omnicom-Publicis merger. I also have no insider knowledge of the merger, just a perspective on the history of email in big advertising agencies. Innovyx has been owned by Omnicom for 13 years now. Over that time much has changed in the email world and also in the advertising and marketing worlds as a whole. So it was with great interest that I read Simms Jenkins'... |
3 Ways to Avoid a Holiday Scrooge-Fest
Jim Davidson | B2C Email Marketing | |  | You know what doesn't make the stressful holiday season any better? People yelling. Even worse is when they are yelling in your direction. The good news is that year after year, the screams typically originate from the same sources, so there's no need to be caught off guard as long as you think ahead. Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also... |
The Psychological Hierarchy of the Email Campaign
Simms Jenkins | Email Marketing Best Practices | |  | The relationship between the email marketer and the email subscriber is an unspoken alliance, and also a source of constant tension and potential. The email marketer owes her job, database, and likely revenue to the subscriber who provides permission in exchange for (hopefully) special offers, content, and respect and relevancy. The email marketer often loses sight of this invaluable permission during the march to some interdepartmental meeting or shared goal. Too often the email... |
Tips on Getting Into the Gmail Primary Inbox
Sundeep Kapur | Social Integration | |  | I absolutely love the new Gmail inbox! Twenty-five percent of my messages are a result of me being a member of social networks (Twitter, LinkedIn, and Facebook), 60 percent are promotional, and 15 percent are personal and extremely relevant. Plus, I am not even counting messages that show up in my spam folder. Gmail has placed my messages into three folders - Primary, Social, and Promotions. This is an ideal way for me to sort through all the messages that I get and I can easily... |
Popeyes Celebrates Love That Chicken Month With a Virtual Choir
The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine.
Lisa Lacy | Strategies | Print version Real-Time Confessions From an Analytics Executive
Convergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists.
Rand Schulman | Convergence Analytics | Print version Getting' Jiggy With GIFs
How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution.
David Toner | Video | Print version Everything You Need to Know About Social at #SESSF
Three things you need to know: where to go, what to do, and how to connect.
John Lee | Social Media Smarts | Print version 5 Things to Do Today to Make the Rest of Your Year Easier
The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year.
Kristin Kovner | Media Buying | Print version Should All Brand Activities Online Drive to E-Commerce?
The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale.
Charlie Wang | Retail | Print version Video: BrightEdge Focuses on Innovation and Delivering for Customers
An interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference.
Melanie White | Strategies | Print version Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk
With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia.
Adaline Lau | Display Advertising | Print version The State of Video Advertising
An interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid.
Julie Ginches | Display Advertising | Print version Authenticity Through Mobile Marketing
As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way.
Jason Burby | Local | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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