Hello all,
Welcome to this week's Wednesday Update covering how HR is going social, a look at Tumblr for corporations, part two in our series on combating a crisis over social media and more…
First, the key stories from our Wednesday Update:
...Analysis on how social media is shaping customer service - with 12 facts that speak to its evolution of online customer service
...The ROI of Facebook ads has always been under question - we look at a new report that shows it can deliver real world value
...How social media is playing an increasingly more important role for HR teams in recruitment - especially through social profiling
As always more detail on all these stories at our blog post, here.
Second, we have two new articles published for you this week:
Dealing with a social media crisis - manage your reputation risk scenario before it spirals out of control: Part two in our series looking at how you can maintain brand image and effectively manage a social crisis
Increase your social media offerings through an effective platform strategy: A look at how big brands are utilizing Tumblr and integrating it into their core strategy
Next up, I thought I would once more enlighten you on our new whitepaper looking at social media uptake - comparing North America to their European counterparts. A taster of what to expect is below. This is your response when we asked if you had a current content creation strategy in place….
As we can see, North Americe once more leades the way. To get your copy of our 23-page whitepaper on the social media update head here.
Fourth, and finally, you can still save $400 on your pass for this year’s Corporate Social Media Summit San Francisco. Join confirmed brands including YUM Brands, Whole Foods, Microsoft, Whataburger and many more. Take a look at the agenda and big brand speakers. To secure your $400 discount (ending Friday 6th September) head here.
That's all for this week. Until next time!
Cheers,
Harry
Harry Rollason
Head of Community
Useful Social Media
Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.
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